Domaininvesting.com, posted today that Uniregistry declared victory getting the new gTLD .Game in as a private auction beating out Google (Charleston Road Registry, Inc.), Amazon, Dot Game Limited, Beijing Gamease Age Digital Technology Co., Ltd.
However the contention set also included the new gTLD .Games whose application was not withdrawn meaning it seems that in the private auction the parties decided that there will be a .Game and .Games known as indirect contention.
Donuts was the only applicant for .Games.
The .Game/.Games contention set was scheduled for an ICANN Last Resort auction in May leaving only 1 schedule ICANN Last Resort auction (there are other sets of contention to be held in the future)
.Game/.Games was 1 of only 4 indirect contention sets put together by ICANN
My understanding of these indirect contention sets that were there would only be one winner and the winner would get the extension they applied for however since this was a private resolution it seems the parties could resolve to have two winners and both strings will exist.
Hello MHB,
Another Hands Down Defeat for Uniregistry. Frank Schilling and gang have absoulutely no International Marketing Strategy Background. This is a Strategic mistake from many standpoints.Frank keeps rolling the dice with little or no regard for International acceptance. JAS 5/12/15
Gratefully, Jeff Schneider (Contact Group) (Metal tiger) (Former Rockefeller IBEC Marketing Analyst/Strategist)
.Game is actually a nice one, so I’m afraid I must gratefully disagree with Mr. Schneider here. So “Poker.game” – will it be reserved, or available for auction or purchase? 🙂 Time will tell I guess. Chess, backgammon, etc., etc. – nice.
both suck…
‘GameZ.xyZ’ – current bid $0.01 🙂 namepros.com/threads/gamez-xyz-0-start.859013/
Sorry, but .xyz you can’t compare like .game or .games
Sorry, but you can’t compare .xyz with .game or .games
This is great news, congrats to both operators!
While the gTLDs are obviously close, I don’t think end users will find them this way with very big markets for each of them. Indie/AAA game devs, individual game titles, app pages, game studios… ALOT fun on the way on these very premium gTLDS coming up.
I’m open to suggestions on the retail price here, or on pricing models. Bear in mind wholesale needs to leave a margin for registrars. Looking forward to your thoughts on how to handle premiums.. ie. If we put the name out at low $ wholesale it will need to have a higher number of reserved names to offset the capital investment. Also if anyone has any business plan ideas I’m all ears. Here’s your chance to shape the way a future domain name operates. All suggestions seriously considered.
Gaming is a huge industry, even has multiple industries within it. I don’t think it will be as successful as another gTLD to be selected from a list of gTLDs in some drop down menu. Which is not necessarily a bad thing, I just think game and games could both be much more.
I think this could and should (and I hope) be the next dot CO, but .co was not a fluke. It was a great team with a ton of passion and smarts that made it happen.
Since you asked for suggestions, I’d suggest this be spun off. A separate company utilizing the great infrastructure you have in place, but everything else from pricing to marketing and outreach be done to reflect the premium nature of the gTLDs
I was going to say where is Bill Kara ? you have had a ton of success with gaming and the sale of HallPassMedia.
Game or Games Bill ? or both ?
I actually really like both, they have different end users for me. When I think of the low hanging fruit for each…
Dot game, individual game titles… cookiejam.game, plantsvszombies.game if they keep the gTLD clean and Google blesses it I think would be a great way for game devs and they’d embrace it. Yes, even app devs secure domains, if anything to act as a lander to the various app stores. Like our for example playmathsmash.com. Right now you have a lot of PLAYgametitle.com and GETgametitle.com seems like a dot game would be a great alternative that could actually play nice in a app crazed industry.
Dot games, you have all the various and plentiful descriptive combinations that go with games, free.games, new.games, action.games ect…. you also have game studios which are always being established Moonshot.Games ect…
So each one I think would target users differently and that might be why Uni and Donuts were able to settle having them both live. Having them both under one roof and both live would have been a nice little venture that’s for sure!
What’s a good price point?.. Do we sell more in this at a much lower price in your opinion? What about premiums.. leave it wide open?
Jeff I initially tried to turn this thread into an opportunity for users to help guide the price of a new string I’m bringing to market. In the process you shat on the comment stream with your narrow mindedness, you’ve called me a grifter, a carpetbagger, a fraud. Those comments are damaging and untrue. In general you’ve been unproductive, unhelpful and generally a bad person. Normally I let trolls roll off my back but you are a registered user and real person. You can either retract your comments as a gent or send the name of your attorney. Very serious here.
Can we get some input here besides Schneider? This is an interesting extension and I was expecting more people with ideas in this thread.
I agree John, unfortunately a lot of times with new gtld posts, it just becomes a battle between NewGtlds Suck vs New Gtlds will change the Internet forever. #GTLDwars
Logical discussion and debate would be much better.
>”GTLDwars”
lol. Both namewars and domainwars have been regged for years. Here’s one that works & is avail: NicWars.com.
Hello John, thanks for the reply, yeah I have GTLDwars.com and TLDwars.com, I sold HostingWars.com over a year ago and still hold RegistrarWars.com which I thought would be good for price comparison or fan picking contest.
Famous Four just put out a video called GTLD Wars.
One could do some nice quasi outside the box stuff with this extension, e.g. Business.game, Politics.game, Love.game, WallStreet.game.
My fav is Poker.game. That one should be sold at a premium, perhaps $100,000 min – but with a twist: try an auction first. Set the min bid at $100K and invite people to bid more, otherwise let it go for the $100K. Or more like $200K or more if one thinks that’s feasible. It’s conceivable someone could want to take it right away for up to $400K or so, but hard to say right now really. Casino.game is obviously similar, but somewhat ironically Poker may be much more likely to interest people willing to pay at that level.
I cant thread this reply under your comment Frank but that’s the order it should go. Now this is just my 2 cents, I don’t claim this is the best or only way. Just the way I’d begin at. A starting point.
I don’t think the world needs more low cost options. The race to the bottom in terms of pricing is going to get ugly, and more ugly as the numbers come in – or don’t. I think this is a premium gTLD and can fill a gap as the gaming industries answer to the startup worlds dot co.
If I planned to just slot this in with the rest of my gTLDs and do nothing more than I think 20 price point would be good. It should be perceived as a more premium option and the simplest way to do that is pricing.
If I planned to make a run at this .club or .xyz style. I think you could, with the right outreach and community involvement price these in the 30-50 range.
In any event I would have a VERY strong and robust founders program and hold the premiums off into that bucket. I would not allow general public to buy and potentially hold them at this early stage. I felt like dot co made some great moves by partnering with larger companies to expand their reach and legitimacy and that had a trickly down effect that turned into big numbers. What’s the value to the gTLD if its top premiums sell for 6 figures and are parked VS a world known studios releasing games using the gTLD, or integrating the gTLD with some of the non-apple/google distribution platforms.
Short answer 20 bucks, 20 bucks+ with a plan
hi Frank, my .2cents
the way I see, the availability of names matters more than the actual price [ if under $14 imho ],
i think, a combination of having *nothing reserved*, nothing whatsoever ( except icann’s + TM’s naturally ) .. how about:
-$4 at launch ($14 renewal ), price increase every 25k registrations
-give topcoins to registrars that promote the .tld
-no premiums, nor reserves or max a small list (200 names?), but the list should be public domain
-latin+germanic+scandinavian character IDN support ( ´`¨ç … ) ( exact like .link and .click )
that would be a real landrush ..
just my .2cents,
best,
s
Ok thank-you.. it will be $15 wholesale so $20-25 at your favorite registrar.
Indirect contention sets can have more than one winner, and the same outcome of the private resolution could have happened in an ICANN auction. But the odds are that most indirect contention sets, if not all, end up having multiple winners. The scenario with a single winner requires the single winner to put a lot of money to win all the direct contention relationships at the same time, so unless is a very committed applicant, odds are multiple winners will be the usual, no matter where the auction is a private auction or an ICANN auction.
I think what will wind up happening is .GAME will come out with a limited set of premiums. There WILL be registry premium names but the list will not be all encompassing. Then we’ll place our premiums for sale through the sydicated Uniregistry market. Then the remainder of the space while $10-15 wholesale will be discounted to the public for the first several years to a very low price per name. It should be a really interesting space. Please don’t expect to get obvious keyord.game at reg price, but know that something good.game will be available and very cheaply.