Consolidated Artists B.V. of Rotterdam Netherlands was just found guilty of Reverse Domain Name Hijacking (RDNH) on the domain names Mango.co.uk and Mango.uk
Its only the 5th time in 13 years that a company has been found guilty of RDNH on a .co.uk or .uk domain
It should be noted that this is not a UDRP decision.
Nominet the operator of the .uk ccTLD extension has a procedure which is similar to a UDRP but has its own get of rules called a DRS which is published on Nominet’s website at: http://www.nominet.org.uk/sites/default/files/drs_expert_overview.pdf.
And I said its only the 5th time that a case has resulted in RDNH.
Mr Garth Piesse of New Zealand is the domain holder and was represented by Adam Taylor of Adlex.co.uk.
The one member “Expert” was Tim Brown
Here are the highlights:
The Complainant is a multinational business which designs, manufactures and markets women’s and men’s clothing and accessories. The Complainant has over 13,000 employees and operates 2,731 stores in 205 countries worldwide. Its first store was established in 2000.
mango.co.uk was registered on 12 August 2013 and mango.uk was registered on 05 July 2014.
The Complainant says that it is the registrant of a number of registered trade marks and has exhibited copies of the undernoted marks from the relevant databases:
MANGO. Registration number: 003360815. Classes: 3,9,14,16,18,25,35. Jurisdiction: European Union. Filing date: 18/09/2003.
MANGO. Registration number: 009850785. Classes: 3,9,14,18,25,35. Jurisdiction: European Union. Filing date: 29/03/2011.
MANGO. Registration number: 005880935. Classes: 41,43,44. Jurisdiction: European Union. Filing date: 20/04/2007.
MANGO. Registration number: 00002594683. Class: 43. Jurisdiction: United Kingdom. Filing date: 20/04/2007
The Complainant has also exhibited a list of 260 related domain names which it owns that are made up of, or include, the term MANGO.
To further support its contentions the Complainant has exhibited some evidence of its international advertising campaigns and a print out of the first page of results for the term MANGO from the search engine Google.
The Complainant observes that the Domain Names resolve to a website where they are offered for sale.
The Complainant says that it attempted to buy the domain name <mango.co.uk> through the website and received an email from the Respondent noting “mango.co.uk would be in the six figure value range. Happy to discuss further if this is within your budget”. Copies of the email correspondence have been exhibited by both parties.””
The Complainant contends that £100,000 “…is much higher than that corresponding to the domain name on the market price, which would be between 45 to 100 pounds approximately.”
The Complainant has exhibited a screenshot from the website at “domaintools.com” which shows that the Respondent is associated with approximately 18,000 other domain names, though these are not detailed or listed. The Complainant suggests that this can be considered a pattern of registrations where the Respondent is the registrant of domain names which correspond to well known names and trade marks in which the Respondent has no apparent rights.
The Respondent accepts that the Complainant has rights in the term MANGO but says that the Complainant has not established any particular degree of public recognition of the mark in any relevant country as at the time that the Respondent acquired the Domain Names.
The Respondent sets out that he is in the business of buying, selling and monetising generic domain names and, as a result, owns many domain names. The Respondent observes that Paragraph 4d of the Policy notes that “trading in domain names for profit, and holding a large portfolio of domain names, are of themselves lawful activities.”
The Respondent claims that he bought <mango.co.uk> on 8 November 2013 as he thought it was an attractive domain name to own as it consisted of a single dictionary term relating to the eponymous fruit.
The Respondent observes that he also has registered a number of other fruit-related domain names including <greenpapaya.co.uk>, <boysenberry.co.uk>, <grape.co.nz> and <berry.co.nz> and has exhibited WHOIS print outs to support this.
The Respondent notes that he subsequently bought <mango.uk> on 05 July 2014 by virtue of his priority rights as owner of <mango.co.uk> in order to hold both domain names as “a pair”.
The Respondent notes that he was not aware of the Complainant and contends that the Complainant has not provided any meaningful evidence that it is indeed an “internationally famous multinational” and claims that there was no reason he should have heard of the Complainant when he registered the Domain Names.
The Respondent goes on to note that the Complainant’s ownership of 260 related domain names is irrelevant; observes that the Complainant does not appear to be active in New Zealand (and has exhibited screenshots from the Complainant’s website to show this) and in any event, the Respondent notes he does not buy the “…young trendy fashion clothing and accessories” offered by the Complainant and has had no reason to frequent its shops.
The Respondent says that the Complainant’s evidence of its marketing activities consist of only undated images with the Complainant’s logo and notes the Complainant has failed to identify the country or media where these images appeared.
Equally, the Respondent suggests that the Complainant’s exhibited search results from Google were conducted from Spain in 2015 and therefore have little relevance to the Respondent’s alleged awareness of the Complainant when it registered <mango.co.uk> in 2013.
The Respondent contends that the Domain Names each comprise a single ordinary English dictionary word and says that their meaning as a kind of fruit has obviously not been displaced by an overwhelming secondary meaning and there is no evidence of abuse.
Turning to the potential sale of the Domain Names, the Respondent contends that there is nothing objectionable about offering a domain name for sale where the domain name was not acquired for the purpose of sale to the complainant.
The Respondent denies he bought the Domain Names for the purpose of sale to the Complainant and that he is “…fully entitled to demand whatever price he likes for the Domains.”
The Respondent further contends that it is disingenuous for the Complainant to claim that the market price for <mango.co.uk> would be “…between 45 to 100 pounds approximately”.
The Respondent suggests that the Complainant is referring to the registration fee for the Domain Name <mango.co.uk> but notes that is not available and the market value for this highly attractive single-word generic domain name is whatever a buyer is prepared to pay.
The Respondent contends that the Complainant set out to deceive the Expert; noting that having quoted paragraph 3a(i)A of the Policy, the Complainant sought to give the impression that the Respondent offered for sale to the Complainant at £100,000 observing that the Complainant said “…we received an e-mail…”.
The Respondent says that the Complainant did not mention that the Respondent was responding to an enquiry from a Sergi at “jurase@jurase.com”. The Respondent observes there is no website at and that the enquiry made no mention of the Complainant or its lawyers. The Respondent says that the Complainant doctored its evidence by removing the ‘to:’ field containing the “jurase@jurase.com” email address.
“”The Complainant has exhibited a number of registered trade marks for the term MANGO from a number of different jurisdictions, all of which pre-date the registration of the Domain Names.
As is customary in DRS proceedings the <.co.uk> and <.uk> suffixes are only needed for technical reasons and can be ignored for the purposes of comparing a mark to a domain name. It is therefore clear that the Complainant has demonstrated that it has Rights which are identical to the Domain Names.
The Complainant has said that the Domain Names are Abusive Registrations for three main reasons.
Firstly, the Respondent is not licensed or authorised to use the Complainant’s MANGO trade mark.
Secondly, the Respondent’s offer to sell the Domain Name for a six figure sum indicates an Abusive Registration.
Thirdly, that the Respondent’s registration of circa 18,000 domain names is indicative that the Domain Names were Abusive Registrations.
In my view, the Complainant is incorrect on all three of its major contentions.
Taking the first point, I have referred to paragraph 4.9 of the Experts’ Overview (version 2) which is a document put together by
Paragraph 4.9 asks “Can use of a purely generic or descriptive term be abusive?” and notes: Yes but, depending on the facts, the threshold level of evidence needed to establish that this is the case is likely to be much higher. It may well often depend upon the extent to which such a term has acquired a secondary meaning, which increases the likelihood that any registration was made with knowledge of the rights that existed in the term in question. In many such cases where there is little or no evidence of acquired secondary meaning the Respondent is likely to be able to show that the domain name in question has been arrived at independently and accordingly cannot have been as a result of an Abusive Registration.
A helpful discussion is found in DRS 04884 (maestro.co.uk) where the Appeal Panel observed “Where a domain name is a single ordinary English word, the meaning of which has not been displaced by an overwhelming secondary meaning, the evidence of abuse will have to be very persuasive, if it is to be held to be an Abusive Registration under the DRS Policy”
Having reviewed the contentions and evidence before me, the Complainant has not put forward anywhere near sufficient or persuasive evidence to show that the term MANGO has acquired a strong secondary meaning. The Complainant has simply not proven how the Domain Names could have been registered to target it or its Rights.
In terms of the Complainant’s second major contention, I observe that the Complainant approached the Respondent with an offer to purchase the Domain Name <mango.co.uk> and the Respondent replied that “mango.co.uk would be in the six figure value range. Happy to discuss further if this is within your budget.”
It is commonly known in the domain name industry that generic, dictionary words tend to have a high value irrespective of any potential secondary meaning. This has been acknowledged in several previous DRS cases, such as DRS10075 (philosophy.co.uk) and DRS4884 (maestro.co.uk).
Registrants of such domain names are under no obligation to sell their domain name or even enter into negotiations with potential buyers. Equally, should they choose to enter into negotiations with a buyer, registrants are at liberty to start negotiations at any price they wish. Mere negotiations to sell a domain name made up of a generic, dictionary word are not and should not be indicative of an Abusive Registration in and of themselves.
The Complainant’s third major contention – that the Respondent holds circa 18,000 domain names – is not indicative that the Domain Names were Abusive Registrations.
The Complainant has merely made an assertion that the Domain Names form part of a pattern of registrations which correspond to well known names or trade marks in which the Respondent has no apparent rights, per Paragraph 3.a.iii of the Policy.
The Complainant has not provided any examples of any domain names registered by the Respondent or explained why the Domain Names form part of such a pattern. The Complainant’s contentions and evidence fall a long way short of proving its case on the balance of probabilities.
Finally, I observe that paragraph 4.d. of the Policy notes that “Trading in domain names for profit, and holding a large portfolio of domain names, are of themselves lawful activities.”
In the absence of any evidence to the contrary, I consider that in terms of the Domain Names the Respondent is engaged in entirely permissable activity within the context of the Policy.
I therefore find that the Domain Names are not Abusive Registrations in terms of the Policy.
Reverse Domain Name Hijacking
The Respondent has asked that I make a finding of Reverse Domain Name Hijacking (“RDNH”) in terms of Procedure paragraph 16.d on the grounds that the Complainant “doctored” its evidence. Paragraph 1 of the Procedure defines RDNH as “…using the DRS in bad faith in an attempt to deprive a Respondent of a Domain Name”.
I have closely examined the limited correspondence and materials exhibited by the parties in the context of the missing “jurase@jurase.com” ‘to:’ field in the Complainant’s exhibit. I have also examined the Complainant’s contentions on this point and considered how much it relied on the enquirer’s identity to make its case.
I take the view that even if the Complainant has not presented its evidence with entirely clean hands, it did not make any significant material difference to its contentions or to my decision, so I choose not to make a finding of RDNH on these grounds.
However, I have considered the Respondent’s request in broader terms. RDNH is not common under the DRS.
Nominet’s search facility only shows five cases in the last thirteen years in which a finding of RDNH has been granted and I have reviewed these in light of the parties’ contentions.
The sequence of events in the present case appears to show that the Complainant attempted to buy <mango.co.uk> from the Respondent. When these negotiations failed the Complainant started proceedings under the DRS. As I have noted, the Complainant has relied on bare assertion and has provided a paucity of evidence to support its arguments.
Even a cursory reading of the Policy, Procedure and extensive guidance on Nominet’s website would quickly show that a matter concerning a clearly generic, dictionary term would require a higher standard of argument and evidence than is perhaps common. That the Complainant has failed to come anywhere close to providing sufficient argument or evidence is, in my view, strongly indicative that the Complainant pursued this dispute in frustration at the Respondent’s unwillingness to sell for a price it was willing to pay, rather than because of the merits of its position in terms of the Policy’s requirements.
I conclude that the Complainant brought a speculative complaint in bad faith in an attempt to deprive the Respondent of the Domain Names. I therefore determine that the Complainant has engaged in Reverse Domain Name Hijacking.
Decision
Having determined that the Complainant has not demonstrated that the Domain Names were Abusive Registrations, I order that no action be taken regarding the Domain Names. Furthermore, I find that the Complaint was brought in bad faith in an attempt at Reverse Domain Name Hijacking.
DNSal.es says
Even as MANGO is a known brand here in the U.K. still it is a common English word. Shame on the company for trying for an easy prey. Kudos to Nominet for assessing the issue properly.
George says
If only there was an option for neither side to win the Nominet dispute; that would be the fair one here.
MANGO are clearly lying by deliberately leaving out the information that they emailed the seller first.
The buyer is clearly lying by saying he’s never heard of MANGO. There is no chance that anyone spends thousands of dollars on a 1 word generic domain without searching it on Google first. If you do that here the page is filled with MANGO results.
So which of the two undeserving parties is not quite as undeserving as the other? I can’t quite decide.
DNSal.es says
Errata: mango is not a brand. MANGO Shoes, etc are. Apple is not a brand. Apple Computers, MacBook, … are.
When you say mango, I think of a fruit. When you say apple, most people think of a fruit first. At least 99% people on this planet.
A brand cannot claim common English words as their property. It is immoral to start with 😉 and should be punishable imho. Apple even tried it in Germany and failed.
Any doubters among the readers and commenters here should watch this:
Ben says
What a greedy bunch of idiots.
That 6 figures just became 7…
George says
Or it became nothing. There are no other buyers for this domain… now its a case of who blinks first.
I think a fair outcome here would be MANGO to refuse to deal with someone who they see as trying to profit from their brand. Then they don’t get the domain they wanted – a fair outcome given they tried to cheat their way to it. And the seller ends up holding the baby with a multiple thousand dollar purchase that he’s never going to be able to sell to anyone else – a fair outcome given he lied about not having heard of MANGO.
Seb says
George, you speak like the complainant’s attorney.
Why on hell would there be no other buyer for this great generic domain name ?
There are plenty of uses outside of clothes for the generic word MANGO, it might be a car or a travel agency or just about anything…
Respondent doesn’t lose money if he keeps the domain to develop it or sell it later to a company that wants to brand their products as MANGO.
Complainant is the party who has the more to lose in case of a status quo.
George says
Seb, I assume you have zero experience of actually developing websites/online businesses?
There is no possibility to develop MANGO as anything else as the online results for it are absolutely dominated by the clothing retailer.
https://www.google.co.uk/#q=Mango
If you decided you were going to sell DVD’s online using the “Mango” name you’re already fighting an impossible battle to be recognised for your own brand name. It would make no sense at all, you’d be far better off visiting http://simple.wikipedia.org/wiki/List_of_fruits and choosing another generic fruit, while ignoring the obvious other brand domination ones (apple, orange, blackberry)
I’m not suggesting the above gives clothing Mango rights to the domain – it doesn’t. But it does create the situation where there is only one genuine potential buyer.
The respondent does lose money if he keeps the domain… as like above he can’t develop it. He can’t realistically sell it to anyone else.
It’ll be interesting to see if it does end up in the hands of the real Mango. Though I assume if it does, we won’t get to find out how much $ was involved 😀
SOfreedomains says
Consolidated Artist B.V. tried to get back at Mr Piesse when the sale negotiation hits the rock. Thanks to Mr Brown for salvaging the situation. Can someone sell Brown.com to me? lol
Splashweb says
The right decision, no evidence of misuse, plenty of evidence of sour grapes, restores my faith a little in the Nominet DRS process. Any number of rights holders and start-up’s would line up to buy this name, though few would have the budget I suspect.