According to CryptoCoinsNews.com (CCN), Bitcoin exchange PSCoin.com is re-branding to LZF.com.

“The Co-founder of PS Coin Daniel Pusateri told CCN that LZF.com stands for Laissez Faire, which means the free market, a market without government interference.

At present, LZF.com redirects users to pscoin.com. The replacement will become complete within the coming weeks.”

“Pusateri said his partner, Andrew Tepper, owned the LZF.com domain name and agreed to sell it to the company for $20,000 in equity. ”

“Pusateri said $20,000 is a good price for the new domain name, based on what prices other three letter domains have fetched.”

“We have never been entirely ‘set’ on the name ‘PS Coin,’” he said. “However, instead of investing great time into coming up with something else, we have kept our focus on what really matters – engineering and launching the best product possible.”

“Laissez Faire means the free market,” Pusateri explained. “However, I more interpret that as a fair market, and that is one attribute of our algorithm which traditional markets do not share.”