GoDaddy Inc. (NYSE: GDDY), announced today it has bought the domain name GDDY.com through RightoftheDot.com who bought the domain name on behalf of Godaddy before it went public.
When visited, GDDY.com takes individuals to GoDaddy’s Investor Relations page, enabling anyone to quickly find out more about the company. Right of the Dot, LLC, a domain name consulting service, helped broker the sale of the name.
Mike McLaughlin GoDaddy Senior Vice President and General Manager is quoted as saying:
“We knew the majority of people typing in GDDY.com would want to know more about the company, so it made sense to get the name and point it to our Investor Relations page, there are a lot of companies, large and small, that miss the opportunity to use domain names to make it easy for visitors. The right domain name gets visitors exactly where they want to go, eliminating extra steps and time.”
“Our goal is to help small businesses be successful and part of that is informing them about best practices,” and to give credit where it’s due, Right of the Dot, LLC did a great job in helping us get the name in a timely and affordable fashion.”
About 20% of the Fortune 500 have their stock ticker as a domain name.
Of the nearly 100 domain names, only two use it direct people to their investor relations page. Most have their domain names pointing to their home page.
Right of the Dot’s President and Director, Monte Cahn is quoted as saying:
“As a valued partner, when we saw what the GoDaddy stock symbol was going to be and knowing how important this would be for them, we immediately began the acquisition process for GoDaddy, we have helped hundreds of companies with premium and strategic domain acquisitions and sales for branding, online naming projects, products and services in all kinds of key words and domain extensions.”
“GoDaddy gets it as an online industry leader so having the right domain name for their investors was a smart acquisition on all sides.”
Disclaimer: The publisher of TheDomains.com Michael H. Berkens is a Director of RightoftheDot.com
Peter says
I see big irony that GoDaddy did not select a new gtld and that it was a gtld consultancy firm that arranged this noteable .com acquisition.
Shouldn’t it be Gddy.Domains? Ha, as of now that is not even taken. And for proper reason too. No one wants it. The gtlds suck and are not used. And GoDaddy knows it. They want to sell it to other people, but don’t want that crap for themselves. Same with Rightofthedot.Com. I’ll take the new gtlds seriously the day I see companies like GoDaddy and RightOfTheDot adopt a .SH*T and let their .com lapse – no forwarding. Until then, I think they are hippocrates.
This is yet another clear a statement that the gtlds are worthless duds.
Jamie Zoch says
Congrats Michael and Monte!
Michael Berkens says
Peter no irony for Godaddy at all, they sell domain names.
Godaddy sells .com. .nets, .org a couple of hundred ccTLD’s and hundreds of new gTLDs.
They even rebranded removing the .com from their logo a couple of years ago so be agnostic.
So Godaddy would not move to a new extension because all of its other customers, not registrants of domains, but registries of domains, would be really unhappy other than the company that owned that extension.
As far as rightofthedot.com we act as a buyers agent for domains, in this case the client godaddy wanted a particular domain.
We also conduct domain auctions, we are also agnostic when it comes to extensions, it all depends on the client, their needs, wants, desires and budget.
Jeff Schneider says
Hello MHB,
My My My we sure are seeing a lot of Gamesmanship on both sides of the net. KUDOS
JAS 5/ 2/15
Gratefully, Jeff Schneider (Contact Group) (Metal Tiger) (Former Rockefeller IBEC Marketing Analyst/Strategist)
Louise says
Congrats, Mike Berkens and Monte Cahn. Right of the Dot is highlighted in a news article featured in the front page of GDDY.com: https://aboutus.godaddy.net/newsroom/news-releases/news-releases-details/2015/GoDaddy-Purchases-GDDYcom-Through-Right-of-the-Dot-LLC/default.aspx It elevates GD in my eyes that it did business with you, and awarded ROTD a mention on its GDDY.com homepage, with a ink back.