According to sbnation.com,
GoDaddy will no longer sponsor Danica Patrick, No. 10 team following the 2015 season, however she will remain a Godaddy spokeswoman.
But after the 2015 season we won’t be seeing Danica in the Godaddy Green car
SBNation reports:
“The move comes as Patrick is in the final season of her contract with SHR, though both sides have openly said they would like to sign an extension. In recent years GoDaddy, an Internet domain registrar and web hosting company, has shifted its marketing initiatives away from Patrick and more towards small businesses and companies with a global reach.”
Phil Bienert, GoDaddy Chief Marketing Officer is quoted as saying:
“We love Danica and all she does to empower and inspire people, especially women, which is why we are working to keep her in the GoDaddy family, we have the utmost respect for Stewart-Haas Racing, and they’ve been phenomenal partners. In fact, NASCAR has been a tremendous domestic platform to help us achieve an 81 percent aided brand awareness domestically, but at this stage, we need a range of marketing assets that reach a more globally-diverse set of customers. The fact Danica is having a record-setting season makes it tough to leave this motorsports sponsorship, without a doubt.”
Danica Patrick is quoted as saying
“GoDaddy has been an incredible partner for a very long time and our brands have really grown up together, it’s pretty cool, from a marketing perspective, that we helped GoDaddy build such strong brand awareness here in the U.S. I’m excited to work with GoDaddy on a personal level moving forward, but will miss having their bright green color on my racecar next year. At the same time, this is a new opportunity for a brand to pair with me and Stewart-Haas Racing and achieve the kind of growth we experienced with GoDaddy.”
Jeff Schneider says
Hello MHB,
Go-Daddy has been making smart moves lately, This latest smart move with Danica and the REALLY SMART MOVE of buying Thousands of .COM Platform Extensions , arguably positions them more favorably.
Therefore these fundamental changes in their Marketing Strategy has caused us to change our opinion on the company to Favorable.
GOOGLE on the other hand will be peddling Junk as a competitor. GOOGLE as you may know is on our Sell List, and we expect GOOGLES STOCK PRICE to be cut in half from current levels over the next 24 MOS. JAS 4/29/15
Gratefully, Jeff Schneider (Contact Group) (Metal Tiger) (Former Rockefeller IBEC Marketing Analyst/Strategist)
Dave says
I actually agree here, I think that sponsorship deal is bored out, Going with once A rate actors whose careers have slowed town has proven to be a better fit. The D P series always seemed to be so boring, and trying to hard to be edgy.
Jeff Schneider says
Hello MHB,
Go-Daddys Marketing Strategy lies OPPOSITE of where the GOOGLE Android Battle For Eyeballs is.
This is a Nuance for the Really Smart Online Marketers to notice. The winners in the upcoming GOOGLE ANDROID BATTLE FOR EYEBALLS are the Legacy Extension Holders that have the first to market Beachhead established over the GOOGLE new Quasi-Derivative Spam Extensions GOOGLE IS PUSHING HARD.
ALL LEGACY EXTENSION HOLDERS, JUST KNOW THAT GOOGLE WANTS TO TAKE YOUR BUSINESSES AWAY. JAS 4/29/15
Gratefully, Jeff Schneider (Contact Group) (Metal Tiger) (Former Rockefeller IBEC Marketing Analyst/Strategist)