.Marriott Launches New gTLD Site: “A Journey Beyond .Com”

by

Superhero_nic.marriott

 

 

 

 

 

 

 

 

 

 

Marriott just laid out its vision for its new gTLD brand on a website dedicated to its .Marriott new gTLD entitled “A journey beyond .com”

“Marriott is helping to pioneer how businesses use this new type of top-level domain as an opportunity to evolve, innovate and simplify your online journeys.

So, whenever you see .marriott, you’ll have even more assurance that it’s from a trusted Marriott affiliation, including our 4,000+ destinations spanning 18 hotel brands in 78 countries, Marriott Rewards®, and corporate and franchise information.

.Marriott was delegated to the zone file in January of this year.

About Michael Berkens

Michael Berkens, Esq. is the founder and Editor-in-Chief of TheDomains.com. Michael is also the co-founder of Worldwide Media Inc. which sold around 70K domain to Godaddy.com in December 2015 and now owns around 8K domain names . Michael was also one of the 5 Judges selected for the the Verisign 30th Anniversary .Com contest.

Comments

  2. Michael Berkens says

    Logan

    Don’t take any comfort in that.

    Its clear that .Marriott is coming and they are going to use it, although they haven’t launched it yet, so of course the announcement is on a .com

    You can see from the horse mouth that these .Brand new gTLD’s will start to be in use later this year and that millions of people will start to be exposed to them through the Brands

  3. cmac says

    will the public embrace them or will businesses go back to their .com’s in a years time? hasn’t there already been smaller brands that tried using a .brand only to go back to .com?

  4. Jonathan says

    The brand should use the brand. However on the word stage the public “aspirational” cognitive anchor brand is .com. Change is inevitable but the one accepted global common denominator is the .com. Try and get that agreed at the WTO.

  5. Christopher hofman says

    I think it’s a nice move by them. Especially in the hotel industry there’s a lot of fraud going on online, and when a site uses a .marriott you know that you’re in a good place.
    Markmonitor did a study some years ago showing that hotels lost 2bn USD annually in lost bookings and unnecessary commissions. While they surely have self-interest in proving a huge problem for hotels being a brand protection company, I’m sure there are some big losses involved.

    • Jonathan says

      They have the TM & the .com now the .Marriott All one in the same protection.The move will not dent your perceived big losses.

  7. Alex Brooke says

    I think this is a really sensible move. I agree with Christopher, I think with the amount of fraud online, this is a great way to ensure users feel confident when visiting the site.