Fast Company just gave some love to the new gTLD program with a using Coffee.club as one of the success stories
“Instead of having only a few meaningless TLDs like .com, .net, .biz, and country codes like .ly, the organization agreed to usher in a more freeform system: Why not have more specific options like .dentist and .nyc?
The proliferation of new domains opens up a world of new branding opportunities for companies. For a dentist who has long lived on page five of Google’s search results because of some convoluted, bottom-of-the-barrel website domain, the option to go with jimmysmith.dentist could have a very real impact on foot traffic.
This sort of payoff is already happening for some companies.
When domains under the .club TLD became available, a startup called Coffee Club was quick to snatch theirs up. Even though they were already operating under the enviable domain coffee.org, they recognized coffee.club as an even more to-the-point and descriptive domain name. They were right.
“We were able get ranked in Google much more quickly with terms related to ‘coffee club’ and ‘coffee subscription’ than we were with the previous site,” says Gabe Roberts, president of Coffee.Club. Within 30 days, the new website rocketed to the coveted number-one result for the search phrase “coffee club” on Google, all without the company needing to spend a dime on some SEO guru.””
The story also covers some negatives from the new gTLD program including the need for defensive registrations, the need to buy domain names or someone else will and of course .sucks
Our favorite quote from that part of the article is:
“Heck, some guy in Queens even snatched up FastCompany.nyc before we could (whatever, dude).”
Guess John Berryhill has to add another service offering “When you get hit with one of those “whatevers” we’ll litigate it for you.
While it is nice to think they got to #1 just by having a .club domain is misleading. Hell the amount of press they got when they bought the domain and then launched, they had links coming back from very high PR websites and the like. That there was more then 50% of the reason they rose in the ranks NOT the .club extension itself.
True about the backlinks, but the only on page optimization to rank for “coffee club” was the domain name. That’s quite unique.
Hello MHB,
We are beginning to see how Google advocates of the New gTLDS are planning to subvert DNS Nuetrality. How long do you think the Google Monopoly will last ? The Search Engine Advocates are sitting on a time bomb and when it blows and the smoke clears they will be looking for real jobs that add value to the economy. This is called Creative Disruption.
The clock is ticking on a new Online Marketing Paradigm, and its not going to be Google we can assure you.
Gratefully, Jeff Schneider (Contact Group) (Metal Tiger)
Hello Ricky-Reuse Domains Owner says
Kudos very perceptive , Its the nuances most poeople miss .
Thanks
Gratefully, Jeff Schneider (Contact Group) (Metal Tiger)
Hello MHB,
Assets are Assets and they behave very sinilarly in a competive landscape. The .COM Platform Extensions are mirroring a winning trend. Forget the new gTLDS focus on money velocity and it is firml;y and fundamentally in the .COM aset camp. JAS 4/8/15
Gratefully, Jeff Schneider (Contact Group) (Metal Tiger)