Trevor Little wrote on World Trademark Review that Donuts marketing offensive was the most read story for March.

From the article:

The campaign is aimed at spreading the new gTLD gospel to small businesses in the US. While unlikely to be the turning point in terms of wider public awareness of new gTLDs, the campaign will do no harm in spreading the gTLD message and will be welcomed by registrars. We argued that it is also a development worth noting by brand owners.

Elsewhere in the gTLD world, there was an outcry from trademark counsel when Vox Populi Registry unveiled its recommended $2,499 sunrise registration fee for the ‘.sucks’ TLD. Our analysis of the cost-benefit proposition featured in the top 10, as did our interview with John Berard, CEO of the registry, who told us that the pricing is “responsive to the opportunity”.

Read the full article on WorldTrademarkReview.com

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