Butterfly Twists is a shoe company based in the U.K. Steve Hall wrote a story on Marketing Land that should be of interest to those dabbling in the new gltd space. The company went out and registered 100 different new domains and created a custom website for each one.

They even did a video which is basically an introduction to the new gtlds for their customers. Every registry should hope that other companies emulate Butterfly Twists.

https://www.youtube.com/watch?v=XXP1TdiJ-y0

The .com extension is celebrating its 30th anniversary this week. Remember when there was only .com, .edu, .net, .org and a handful of others? Now there are hundreds.

British footwear brand Butterfly Twists, working with Fred & Farid Shanghai, purchased a boatload of these new extensions including .hiphop, .dating, .holiday, .fail, .photography, .ninja, .sexy, .cat, .cash, .gallery and many others. They then created a specialized site with a theme relating to each individual extension.

To see these individual sites, which include video ands other theme-related content, anyone can either type in butterflytwists.(choose an extension) or use the “shuffle” feature on the site that will whisk users away to individualized versions. The approach dovetails perfectly with the brand’s promise of “A Pair For Every Occassion.”

Read the full story on Marketing Land