Donuts has won yet another new gTLD beatings Coupons.com to the new gTLD .Coupons

The new gTLD was scheduled to go to an ICANN Last Resort Auction later this month.

If your wondering, yes there is also a .Coupon new gTLD

Amazon beat out Minds + Machines in a private auction held around June of 2014, for the .Coupon extension.

Based on how Coupons.com described itself in its application with ICANN, you really have to wonder how much the bidding got up to for Coupons.com to drop out.

Coupons.com described itself as “the recognized leader in digital coupons, including online printable, social, mobile, and save to loyalty card promotions. With approximately 500 employees worldwide, Coupons.com and its digital coupons network, including the Coupons.com website, is by far the largest provider of digital coupons in the world. ”

“Coupons.com offers products and services for consumers, brand marketers, retailers, publishers and developers. Coupons.com has filed this application for a .COUPONS gTLD with the intention of bringing to market a trusted, hierarchical, and intuitive namespace for consumers to access content related to coupons worldwide.”

“As the multibillion-dollar coupon industry is shifting online, Coupons.com has expanded both the supply of coupons (by using the Internet to lower the cost of entry for coupon issuers), as well as the demand for coupons (by introducing a new consumer demographic to coupons via websites, social media, and mobile devices). Coupons.com enables its clients’ coupon promotions on Web pages, in email campaigns, social media initiatives, mobile devices, store kiosks, shopping carts, consumer electronics and more. The company intends to further expand its reach across the digital landscape—anywhere there is a digital connection to consumers creating a digital marketplace where brands, retailers, and consumers can connect along the consumer’s path to purchase. Owning and operating the .COUPONS gTLD will be a vital asset to the company’s continued digital expansion.”