In an article by Laurie Sullivan on Media Post which discussed Google paying $25 million for .app, there was also some commentary from Jeffrey Sass about .club. Sass explained how the pricing works at the wholesale and retail level. He gave a little shout out to Credit.club, the $10.99 hand registration that Bruce Marler was able to jump on. Sass mentioned Credit.club as an example that new gtlds have proven their ability to rank in the serps.

Sass said early indications suggest many of the new domain names that mean something perform well in search results. “It happened with credit.club,” he said.

Sass also mentioned that Justin Kan who sold Twitch to Amazon, will be using TheDrop.club as a new community based streaming music site. Tech Crunch wrote about TheDrop.club back in January.

From the article:

Jeff Sass, CMO at .club, a top-level domain name registry for the name, knows how it goes. The names are sold through registrars, such as GoDaddy, for between $10.00 and $15.00 annually. But .club pays to own the rights to license domain names to others. “We set the wholesale price and sell through the registrar,” he said. “They mark it up and sell it to consumers or brands. ICANN gets about $0.25 per domain name sold.”

Read the full article on Media Post

As far as .App goes, we asked our readers to vote on where they thought the bidding would close for the extension, the poll had 133 votes and 14 voters got it right since the auction closed at $25,000,001. As always thank you for participating

How Much Will .App Sell For In The ICANN Last Resort Auction?