According to a blog post on it company blog today “Google Play now reaches more than 1 billion people on Android devices in more than 190 countries”

“In the past year, we paid more than $7 billion to developers distributing apps and games on Google Play.”

“App discovery plays a critical role in driving your continued success, and over the past year Google has provided best practices to enhance app discovery and engagement, as well as app promotion tools to get the most out of search and display advertising for developers. ”

“We are always looking for new ways to help you get your apps in front of potential new users. That’s why, in the next few weeks, we will begin piloting sponsored search results on Google Play, bringing our unique expertise in search ads to the store.”

“With more than 100 billion searches every month on Google.com, we’ve seen how search ads shown next to organic search results on Google.com can significantly improve content discovery for users and advertisers, both large and small. ”

“Search ads on Google Play will enable developers to drive more awareness of their apps and provide consumers new ways to discover apps that they otherwise might have missed.”

In the coming weeks, a limited set of users will begin to see ads from a pilot group of advertisers who are already running Google search ads for their apps.

We’ll have more to share in the coming months about the expansion of this program as we look at the results and feedback.

We believe search ads will be a useful addition to Google Play for users and developers alike, and we hope this will bring even more success to our developer community.

Earlier today we reported that  Google paid $25 Million for the rights to operate the domain extension .APP

These numbers published by Google today show how little in the big picture that $25M was.