Compete took a look at the popularity of Football from an online traffic viewpoint. I kind of think their findings make sense and its not really a surprise to see a downward trend going into January as most fans don’t have a horse in the race. There is more excitement for fans outside of the conference champions around which ad is going to be controversial and which will become a hit. The article goes on to look at which teams ranked the highest and which keywords rated high.

From the article:

For the overall category, we tend to see a surprising downward trend in January, specifically around Super Bowl time. The category sees the most action around September, when the NFL season kicks off and college football is a few games in. Traffic tends to decrease as the regular season progresses, but spikes when playoff time and bowl games hit. By January, with the NFL championships fast approaching, there is a large drop in unique visitors, a fall that continues fairly drastically into the offseason. The drop eventually comes to a halt in August, when preseason football begins and the viewership ramps up dramatically through September again.

Read the full article on Compete.com