Its pretty hard to believe but it took the car maker Porsche over 14 years to go after the domain name Porsches.com

The domain name was registered on March 13, 2000

The domain name is of course the plural of the car makers name properly spelled

A pretty bang on trademark issue.

However the UDRP wasn’t filed until October 23, 2014.

The case is not worth discussing except for this portion:

“The Panel recognizes that there has been a 14 year gap between the date the disputed domain name was registered and the date that Complainant filed this proceeding. ”

“Complainant asserts that it was not aware of the disputed domain name”

Really?

Like really?

No one at one of the world’s largest companies,  listed by Forbes Magazine as the 89 most valuable brand in the world worth 6.4 Billion dollars (brand value only) didn’t notice someone else registered the properly spelled plural for 14 years!!!!

Porsche has filed over 100 UDRP’s over the years on such gems as porschemacan.com,  porscheyellowpages.com and porsche-gallery.info

Back in May Porsche won a UDRP on the domain name porsche-s.com

So it went after the domain with the hyphen many months after the one without.