Uniregistry which has lost a bunch of recent new gTLD auctions, won a private auction for .Cars beating Donuts and DERcars which is Dominion Enterprises which applied for several new gTLD’s.

If your wondering why .car and .cars is in the contention set, well its a long and in typical ICANN fashion pretty confusing.

The short story  is that Google had filed a string confusion objection with ICANN against the three applicants for .Cars losing two and winning one and then there was an reconsideration request.

Andrew over at Domainnamewire.com, did a excellent piece on this issue if you want to read more about it, but bottom line Uniregisty won .Cars in this auction and Google application for .Car is in contracting.

Donuts and DERcar application for .Cars have been withdrawn