Trefis is a financial analysis site, they describe themselves as an interactive financial community structured around trends, forecasts and insights related to some of the most popular stocks in the US. They wrote about Verisign yesterday and whether or not they can maintain their growth.
They note that .com has built such a niche that it has been able to stand the test of competition, in their estimation .net is not and they believe the new gtld program has affected .net in a negative way.
From the article:
A major factor adversely impacting the .net growth was introduction of a new gTLD program which gained around 2.8 million registrations until now. Additionally, there is confusion involving the domain names for the new gTLDs, and .net is being adversely impacted by that as well. Conversely, .com being a well established brand has created a niche in the market which is comparatively more resilient to competition, than the .net brand. However, the .com domain name has become increasingly saturated in recent years, causing limits to new additions. In the second quarter, 1.15 million net names were added to the domain name base after processing 8.7 million new gross registrations.
They continue to focus on .net and state they believe Verisign needs to work with registrars committed to the .net brand. That seems like a tough sell imo. They look at whether another price hike is feasible ?
In Q3 2014, VeriSign’s .net brand witnessed yet another flat quarter and the demand might further slow down with the hike in prices from $6.18 to $6.79 scheduled for February 2015. The company is trying to make up for the lack of volume growth in the .net domain, with an increase in price to generate more revenue. However, the plan might not be sustainable in the long run. Not only will it decelerate the .net demand even further but with the increased influx of competition, the existing users might decide to switch loyalties.
A survey was recently conducted by Research Now (on behalf of the Domain Name Association) to understand receptiveness towards new domain name extensions. The research included 7 countries, namely, Australia, China, India, Russia, Turkey, UK and US. It showed a receptiveness towards new domain name additions, especially in developing countries with high internet penetration, like India and China. The choices offered were .com, .ccTLD, and new gTLD options. The results revealed preference towards the first two. However, the survey also indicated a willingness to trust new gTLDs with industry associated words, such as, ‘worldco.international’. [1]. Hence, the confusion regarding new gTLDs might be alleviated in the future and the new gTLDs might capture a significant portion of the market putting VeriSign’s market dominance at risk.
Read the full article on Trefis
+++ TheCocaCola.Co +++ says
Verisign die when the .com die that means NEVER
now many domainers redirect their cash on the new TLDs but this will end soon when they’ll realize that just few of the new domains can be sold with good profits
on my side, I’ve been tempted several times by some new-TLDs domains still available, but, so far I haven’t registered not even one of them, while I registered several good .com
Justin Hetfield says
As I said earlier, this era is a new era of Internet. It is different than when .mobi and .biz were introduced. This is about a billion and a half Indian population it’s about a billion and a half Chinese population. These guys mean business and they ‘re only in the first inning of the game. Next time people bashing the gtlds they should ask themselves,; would truly all these smart investors around the world pour millions of dollars into gtlds for nothing? This is not about America anymore gtlds like .web .click .app .etc belong to China belong to India. These are the 2 billion people that will put gtlds on the map and will define the Internet from here on.
cmac says
and yes these “smart investors” are certainly smart in that they are the ones that profit. even .biz and .mobi are profitable on the registrar side, not so much on the registrant side.
Raymond Hackney says
Where is there any evidence that China is investing in .click the other two web and app are nowhere close to be released so they can’t be discussed.
What has qualified investors as “smart investors” ? Just because people are registering domains does not make them smart, a sustained year in year out model of selling domains for a profit makes investors smart. We are years away from seeing if anyone is smart with their new gtld investments.
cmac says
english word gtlds belong to india and china? you might want to think that over. over half of india doesn’t even have access to a toilet, there is much progress needed before they start caring about gtlds.