Five New gTLD of Uniregistry launched into General Availability yesterday
Here are the first day total including Sunrise registrations.
None of these extensions had a Early Access Program or Landrush program:
.Click 3,779
.Help 1,908
.Property 1,490
.Hosting 1,197
.Diet 787
the 24hr total was well over 10k registrations. Now the hard work begins.
What do you mean the hard work?
Any fool with a semi viable string at $5 retail and no reserved names can sell a bunch of names on an opening day pop. Curating those namespaces into interesting places with interesting websites and content over the long-run is “the hard work” : )
Frank,
As someone who has made the decision to invest wholeheartedly in .click (both in terms of strings and planned web development) I’d like to see Uniregistry start to promote .click even more, similar in a way to what XYZ has done. Please work with more registrars. even GoDaddy and NameCheap, to ensure we can continue to get the word out and that the momentum continues. Thank you
Frank how many of those 10K .click domains were registered by Uniregistry
My guess is 5k.
Launching a TLD is one of those situations where you can’t win. If you don’t participate and register names in the launch of your extension you’re accused of not believing in your space. If you reserve too many then domainers accuse you of not leaving any for them to flip. Either way IP interests may complain or mischaracterise the legitimate registration of generic names by the registry (and other registrants) as ‘trademarks’, because they are frustrated that they overlooked or failed to participate in sunrise.. It’s honestly not always as fun, free-wheeling or easy as it looks!
.click came out completely un-curated. The registry only reserved 100 names for operational use (not to be confused with the unlimited number of premium names a registry is permitted to reserve as “registry assets” for the development of its namespace). We do not plan to do a ton of marketing in the first 6 months because the space is ultra low priced and there is little economic incentive for doing heavy marketing. That may change if the uptake is sustained. Based on the acquisition cost of these extensions, it is unlikely that anyone else will offer a generic extension as low priced or as unrestricted as .click .. it will be an interesting experiment to see if setting something free and running it well will foster organic growth. I am proud that Uniregistry was in a position to be first to try it though.
In our other spaces Uniregistry makes a point of reserving registry assets for the future development of the namespaces we operate. We do that for the same reason we do everything, because we honestly think it is the right thing to do for other registrants in the space and for the long term health and prosperity of the extension.
If this was only about naked return on capital and purely making money, I’d be selling electronic cigarettes and fracking for oil in Oklahoma.
”
If this was only about naked return on capital and purely making money, I’d be selling electronic cigarettes and fracking for oil in Oklahoma.
”
Well if you want people to believe this you better start making a better case than .property is for realtors who dont want to be known as realtors and .click so you dont have to add click here to adverts and whatever else you’re “genuinely” promoting as an alternative.
But personally since youve got in tot he GTLDS I think you’ve exposed yourself as “only about the naked return” as opposed to being Frank nice guy. And if you’re not “only about naked return on capital” I wonder what actual business experience you actually have if you think these promotions are a compelling proposition.
Should be interesting to see if the momentum is maintained on this TLD. Some of the new gTLDs have launched at the wrong time of the year (based on the seasonal registration trends). The best period registrations seems to be between September to May (the following year).
Hmm interesting stats.
I wonder if Rick Schwartz will be all over this like he was .xyz?
.property has a good case but geo.property is probably reserved by Frank world wide. So what’s left? name.property for realtors who dont want to be known as realtors using a .realtor? It’s a tough sell imo. And then suburb.property is something i suppose but maybe they’re reserved and lets not forget about the confusion with email and type ins etc. Then there’s .sexy and .click and Frank wants us to think he’s not “only about the naked return on capital”?
This comment was from Frank Schilling who asked me to post it as he is having a problem posting to thedomains.com (yes we are working on it):
“There are lots of ways to make money.
There’s a time where passion for what you’re doing crosses over the pure desire to make a return.
That makes you do bold work, create innovation and infrastructure which sometimes (in the end) delivers an even greater return than if you made shortsighted decisions for naked profit.
.Property will do fine and is already showing it will be profitable.
There will be premium names for the right registrants in the future and we are creating the infrastructure to place them.
Once the best names have been registered we will likely reduce the price.
The space could be free one day if we can find a supporting model. We think about these things because we’re passionate about naming.
I want every person on Earth to have a domain name or two.
We don’t get there in one day and we don’t get there by doing things the same way we always did them.
Thank-you for being my foil ; )
“”
Why is the .click zone file still at around 7k domains? Did someone register a bunch and not put nameservers on them? Seems weird.