AfterCollege.com did an interview with Predrag Lesic the CEO of .ME. The interview talks about his own career path and why he believes in today’s current job market there is a need for a student to create a personal brand.

From the article:

Why do you feel a student’s personal brand is such an important part of the job search?

The labor market is highly competitive, with rising numbers of graduates with Bachelor’s and Master’s degrees and fewer job openings. Generally, when we are seeking to enter a highly competitive market, we have to differentiate our offerings. Building a strong personal brand is one way to do it.

One can say that personal branding has become the key deciding factor for being considered a serious candidate or not.

What sets .ME apart from other domains students may use for a personal website?

.ME is the only personal domain name. It is all about the user and their personality—their interests and unique traits, qualities, and talents. With .ME, students can reserve a place on the internet that is just for them, that carries deep meaning in its name, and that they can use to take control of their web presence and start building the brand they want to be recognized for.

The value of a .ME domain is that it offers limitless word combinations from GetToKnow.me or DayDreamWith.me to domains such as YourName.me to YourNameSurname.Me.

Students can also update their email to one associated with their domain name like name@surname.ME. They can also showcase their personal logo. That would certainly be a signal for a potential employer that they follow technological trends and are tech savvy.

The .ME team also provides users with advice and tutorials on how to best use their domains. Just recently we launched a Personal Branding for Students and Graduates campaign. We also invite everyone to follow our LinkedIn page that will, for the next few weeks, be focused on providing students with knowledge and tools necessary for standing out from the crowd.

Read the full interview on AfterCollege.com