Philip Petrescu posted an interesting article on Moz.com that is worth checking out for those who build out websites and are looking for more organic traffic. It is a long article as Petrescu goes into great detail on his case study. The summary is below:

So I started searching for a way to find out how much organic traffic I could get for ranking on the top positions in Google.

But I faced a big challenge. These days, with “not provided” being almost 100%, it’s very hard to measure how many people reach your website searching for a certain keyword.

So I turned to the best source that I could get this data from, Google Webmaster Tools, which allowed me to see how many people click on my website when searching for the keywords I am interested in. This saved me a lot of time and allowed me to make better choices in the future with the keywords I was targeting.

Sounds like something you would be interested in?

Read on to find out more about how my initial findings turned out into a full fledged organic CTR study and how you can use this data to make better and more informed decisions in the future.

TL;DR: This will be a long post, so for those of you who are anxious to see the results of this study, scroll down to the CTR Study section below. Alternatively, you can download the complete study in PDF format or check out the free Google CTR History tool we have built to aid with this study.

Read the full article article on Moz.com