ICANN published results of the first three ICANN Last Resort Auctions (there was an auction in June for a IDN String) tonight and we certainly learned a few things.
Many people had the opinion that Google and Amazon would simply outbid all other applicants for all the strings just because they could.
However Google wound up losing all three auctions as did Donuts.
At the end of the day Google like all companies, have a budget for each string and won’t pay an unlimited amount of money for each just because the can.
So now we have proof.
Google will not win all the strings they applied for that are in contention.
The most surprising result was probably the auction for .Tech which was won by a company owned by the principal of the .Uno Registry which outbid some powerhouses;
Google, Donuts, Uniregistry, Minds + Machines and Straat.co, which is associated with the company that sold the .Co to Neustar for $109 Million.
Unlike private auctions in which the proceeds of the auction go to the non-winning applicants, the proceeds of the ICANN auction go to ICANN.
Therefore in private auctions the losers in one auction can use the proceeds it gets from withdrawing there application to bid on other strings, in an ICANN auction they have no such luxury.
.Buy
Amazon was the high bidder with a winning bid of $4,588,888.
Amazon outbid Google, Donuts and Famous Four.
As we can see from the chart below 1 of the 4 bidders dropped out at $900,000
A second bidder dropped out at $1.5 Million
One other applicant stuck around with Amazon but had an exist bid of over $3.9 million but short of the winning bid of $4,588,888.
This means out of Google, Donuts and Famous Four, two of the three dropped out of the bidding at or under $1.5 million.
That alone may surprise some people.
Final Results for BUY
|
String Won |
Applicant |
Application ID |
Winning Price |
Date of Auction |
|
BUY |
Amazon EU S.à r.l. |
1-1315-53217 |
$4,588,888 |
17 September 2014 |
|
Applicant |
Application ID |
Submitted Deposit (Participated in Auction) |
|
Amazon EU S.à r.l. |
1-1315-53217 |
Yes |
|
Bitter Sunset, LLC |
1-1368-92181 |
Yes |
|
Charleston Road Registry Inc. |
1-1141-30048 |
Yes |
|
dot Buy Limited |
1-1213-57533 |
Yes |
Round Information:
|
Round # |
Start of Round Price |
End of Round Price |
Number of Eligible Bidders |
Aggregate Demand |
|
1 |
$1 |
$400,000 |
4 |
4 |
|
2 |
$400,000 |
$900,000 |
4 |
3 |
|
3 |
$900,000 |
$1,500,000 |
3 |
2 |
|
4 |
$1,500,000 |
$2,200,000 |
2 |
2 |
|
5 |
$2,200,000 |
$3,000,000 |
2 |
2 |
|
6 |
$3,000,000 |
$3,900,000 |
2 |
2 |
|
7 |
$3,900,000 |
$4,900,000 |
2 |
* |
Final Results for .TECH
In this auction Dot Tech LLC, which is owned by the same principal of the new gTLD .Uno, beat out Google, Donuts, Uniregistry and Minds + Machines with a winning bid of $6,760,000
In this auction one applicant dropped out of the auction at the $1.5 Million level, 2 dropped out at the $3 Million level and 3 bidders bid $6.2 million or more with the highest exit bid placed at $6,760,000
|
String Won |
Applicant |
Application ID |
Winning Price |
Date of Auction |
|
TECH |
Dot Tech LLC |
1-1670-76346 |
$6,760,000 |
17 September 2014 |
|
Applicant |
Application ID |
Submitted Deposit (Participated in Auction) |
|
Charleston Road Registry Inc. |
1-1678-63859 |
Yes |
|
Dot Tech LLC |
1-1670-76346 |
Yes |
|
Lone Moon, LLC |
1-1554-19894 |
Yes |
|
NU DOT CO LLC |
1-1296-83792 |
Yes |
|
Top Level Domain Holdings Limited |
1-1110-23787 |
Yes |
|
Uniregistry, Corp. |
1-855-90632 |
Yes |
Round Information:
|
Round # |
Start of Round Price |
End of Round Price |
Number of Eligible Bidders |
Aggregate Demand |
|
1 |
$1 |
$400,000 |
6 |
6 |
|
2 |
$400,000 |
$900,000 |
6 |
6 |
|
3 |
$900,000 |
$1,500,000 |
6 |
5 |
|
4 |
$1,500,000 |
$2,200,000 |
5 |
5 |
|
5 |
$2,200,000 |
$3,000,000 |
5 |
3 |
|
6 |
$3,000,000 |
$3,900,000 |
3 |
3 |
|
7 |
$3,900,000 |
$4,900,000 |
3 |
3 |
|
8 |
$4,900,000 |
$6,200,000 |
3 |
3 |
|
9 |
$6,200,000 |
$7,800,000 |
3 |
* |
.VIP
In the Final of the auctions .VIP had five bidders with publicly traded Minds + Machines beating out Google, Donuts, I-Registry which owns the .Onl and .Rich new gTLD’s, and VIP Registry Pte. Ltd out of Malaysia
As you can see below one bidder dropped out at $1.5 Million, a second bidder dropped out at $2.2 million a third bidder dropped out at before $3 Million and the final bidder must have had an exist bid between $3 Million and $3,000,887 as $3,000,888
|
String Won |
Applicant |
Application ID |
Winning Price |
Date of Auction |
|
VIP |
Top Level Domain Holdings Limited |
1-1037-88001 |
$3,000,888 |
17 September 2014 |
|
Applicant |
Application ID |
Submitted Deposit (Participated in Auction) |
|
Charleston Road Registry Inc. |
1-1140-53549 |
Yes |
|
I-Registry Ltd. |
1-1003-40726 |
Yes |
|
John Corner, LLC |
1-1532-71538 |
Yes |
|
Top Level Domain Holdings Limited |
1-1037-88001 |
Yes |
|
VIP Registry Pte. Ltd. |
1-878-22942 |
Yes |
Round Information:
|
Round # |
Start of Round Price |
End of Round Price |
Number of Eligible Bidders |
Aggregate Demand |
|
1 |
$1 |
$400,000 |
5 |
5 |
|
2 |
$400,000 |
$900,000 |
5 |
5 |
|
3 |
$900,000 |
$1,500,000 |
5 |
4 |
|
4 |
$1,500,000 |
$2,200,000 |
4 |
3 |
|
5 |
$2,200,000 |
$3,000,000 |
3 |
2 |
|
6 |
$3,000,000 |
$3,900,000 |
2 |
* |
