The HuffingtonPost.com just published an article on the new gTLD space domain name aftermarket Entitled “Is It Time for Me to Sell Blunders.com?”

“Remember 1997? It was the height of the dot-com bubble. And everyone was registering domain names with unrealistic hopes and dreams of developing profitable, pure-play internet businesses.

I, too, drank the Kool-Aid and registered blunders.com, and many others. No business plan. No strategy. Just $8.95/domain name and unrealistic, stupid thinking.”

“It seems everyone I know registered a domain or two (or hundreds), hanging onto them in hope of creating a new business or benefitting from an increase in value to a future buyer… someday. But fourteen years and about $130 dollars of annual renewal fees later, I’m thinking it’s time to sell.”

“To learn more about these new domain name possibilities (and some insights on what to do with blunders.com), I went to a domain name expert – Monte Cahn.

Like many experts, Monte is a pioneer. Among his credits:

• WhoIs record privacy, which protects domain name owners from spam and unwanted solicitation by hiding their identity.

• The monetization and development of domain markets – selling, auctioning, escrowing and appraisal of domains.

• In 2004, Monte (as CEO and founder of Moniker, an ICANN-accredited domain name registrar) introduced the first live Sotheby’s-style auction for premium domains.

Monte told me, “We’ve always associated domain names to virtual real estate and putting a stake in the ground to claim your property, and then being able to monetize it, either by reselling it or turning it into a real business. And so, that’s how we became famous in the industry.”

“For big brands, having their own TLD is going to allow them to promote specific products or categories and reach target markets more easily and creatively. For example, Nike could use running.nike to target runners and promote running shoes and teams.nike to showcase teams that use Nike gear.”

“Shifting to the Right of the Dot

Monte is excited about this new potential, having founded his next domain business named Right of the Dot™. The premise of Right of the Dot is summarized in the business name and this succinct statement on the company’s website:

The domain industry is on the verge of shifting its attention from the “left side of the dot” to the right side.

Domain name options have been constrained by the dot.

You could be as creative as you wanted on the left side (with the exception of certain characters and symbols like $), but you had to settle for a limited number of options on the right side, and the de facto choice (except for non-profits, schools and government) became .com.

That could change.

More than 1000 new names or “strings” could become available in the next few years.

“According to Monte, “A lot of very industry-specific, social-specific, business-specific and geographic-specific TLDs are coming into the market in a big way. So my new business is concentrating on what’s “right of the dot” because that’s going to have more meaning. For example, the .travel registry has restricted the usage of that TLD to those with UIN numbers or travel agents. An address like .realestate might be open only to people whose license is up-to-date.”

As for how this will shake out, only time will tell.

TLDs other than .com have been available in-market for some time now – for example, .biz for businesses and .mobi for sites optimized for mobile devices – and most have failed to garner acceptance, let alone popularity.

Meanwhile, as standard-bearers, the foundational TLDs of .com and .org will probably hold and may even increase in value.

Yet a new generation of internet users could have no proclivity for .com, just as they don’t care whether the toll free number is 800 or 866. As dedicated mobile phone users, toll-free is a foreign concept to them anyway.

What I decide to do with blunders.com boils down to whether or not I believe it will hold its value in the wake of the onslaught of new TLDs and my desire to finally launch it as a new business.

What are you going to do with your domain inventory?””