ideeli, the online retailer, announced today it has acquired the domain name and rebranded itself to ideel.com

The company recently acquired the domain ideel.com back in June from a domain holder in France in a sale that has not been previously reported.

“The company which is a discount fashion site was acquired by Groupon earlier this year.

The website has been expanding its offerings in women’s apparel, shoes, home and men’s, while testing the use of “ideel” branding across the site with “IDEEL OF THE DAY” and “ideelSTYLE.” The mobile site will transition to ideel as well before the end of the year.

Brand protection company CSC represents the company and the domain name ideel.com is currently registered to it.

According to the site, “ideel offers its members online access to designer brands at up to 70 percent off retail every day. ideel’s limited-time sales feature the most sought-after brands in women’s apparel, shoes, beauty and accessories, plus must-haves for men and home. ideel has brought the world its inspired take on fashion, style and the best trends since 2006 and officially joined the Groupon family in January 2014. ideel is headquartered in New York City.”