According to AFR.com, Racing Victoria based in Melbourne Australia has purchased the domain name ­Racing.com “a further step in establishing its own media business ­containing almost all of the state’s ­digital thoroughbred racing assets..for an undisclosed fee, and will launch the media unit and new, wider ­consumer brand for the industry by mid-September.”

Racing Victoria website is at RacingVictoria.net.au and you can read all about the company here

According to DomainTools.com, domain investor Adam Strong was the owner of the domain Racing.com until late last month.

The domain was held under privacy for years at Moniker.com. Adam’s name appeared for just the last week before the domain changed hands according to DomainTools.com

Andrew Catterall, the executive director of strategy and development at Racing Victoria, is quoted as saying:

“We think its a strong ­message that we are being aspirational in having a non-geographic specific brand. We have things like the spring carnival and we do aspire to have more of an international audience,”

Racing Victoria revealed details about the new media business in July, on which $15 million is being spent by it and several of the state’s racing clubs over the next five years.

Congrats to Adam on the sale.