Key-Systems GmbH announced today that it will support the dotHIV initiative with a fundraising for the start of .hiv.

The domain registrar will donate 30 Euro to the dotHIV association for each of the first 1,000 .hiv domains that is registered in the first six months after the Sunrise starts via the in-house retail portal domaindiscount24.

dotHIV is the initiative behind the charitable top level domain .hiv.

The Berlin-based social enterprise will establish the domain extension .hiv as the Red Ribbon of the digital age – to generate new funds for HIV projects and to raise awareness for the topic. In the Sunrise period until August 20, .hiv domains are initially available for trademark holders; from August 26, after the so-called GoLive, all interested parties can register .hiv domains.

The dotHIV initiative uses all surpluses from the allocation of .hiv domain names to support organizations which advocate the access to life-saving HIV medicines. For companies and individuals their .hiv domain is an easy way to show social commitment. The .hiv pages incorporate online users and thus provide visibility for the dedication:

Each click on a .hiv domain triggers a micro-donation and activates the funds collected through the domain distribution for the social purpose.

“dotHIV developed a unique concept to generate attention for the fight against HIV/AIDS and for the affected people that we are glad to support as a registrar partner“, states Alexander Siffrin, CEO of Key-Systems. “The initiative allows us to use our main competency, the domain registration, to make a valuable contribution to society.”

Key-Systems will donate 30 Euro to the dotHIV association for each of the first 1,000 .hiv domains that is registered until January 21, 2015 via domaindiscount24.