The .Me registry announced today in a blog post, that MapsWithME.com has rebranded as MAPS.ME

The company is the creator of an App which boasts over 4 million users.

The App is available for iOS, Android and BlackBerry.

This startup uses OpenStreetMap data to provide access to highly detailed offline maps of, virtually, every country in the world.

In addition to having the entire world at your fingertips the app offers plenty of other features that make your travel light (and carefree), like the ability to bookmark the places of interest and share the current location via text message.

With the rebranding to MAPS.ME, the service also underwent some major improvements to the core functionalities such as simplification of search process by adding “search by address”.

“When making a decision to rebrand to a new name, we were guided by the principle ‘Simplicity is perfection’”, says Yury Melnichek, the CEO and founder of MAPS.ME. “And MAPS.ME is shorter, more searchable and much more appealing, especially to our non-English users base.

After finding the perfect name, revamping the user interface and improving the search, I can proudly say that we are on the right way to make the best offline maps experience in the world”.

“With the vast number of online businesses and service the difference between success and failure can be whether or not customers remember your name. We were well aware of this when we launched .ME Premium Domain Program and the allocation of MAPS.ME came as a reassurance.

It is easy to see that there is a perfect match between a memorable domain and an extremely handy service. I am sure they will keep making the travel experience better in the years to come”, says Predrag Lesic, the CEO of the .ME Registry.