The segment was entitled Bye ‘Dot Com,’ 1300 New Domains Blowing You Away.
“You know ‘dot com’ and ‘dot org’ but over the next few years you could be using more than 1300 new domain names. The WSJ’s Ramy Inocencio speaks with Dot Global CEO Rolf Larsen on what expansion means for you.”
In the interview Rolf told WSJ.com that the application cost him $1 Million dollars and counting all the time playing the waiting game, staff, travel legal, marketing, settling the contention set (Donuts was also an applicant for .Global) they have basically spent $10 Million dollars.
After 8 years studying the issue, ICANN dropped the bombshell in 2012, that would change the internet forever” host Ramy Inocencio of WSJ said.
Other new gTLD’s getting a mention in the segment including, .sexy, .ninja, .blog, .contact, .technology.
RightoftheDot.com a company I’m a Director and shareholder held a live domain name auction in London last week during ICANN which generated over $63,000 in sales
The domain names that didn’t sell in the Live auction are now in auction over at Namejet.com.
As of publication 35 domain out of 44 in the auction have a bid.
The Namejet.com auction closes on July 9th.
Domainer Extraordinaire says
You should rename this blog Dot Crap Blog.
Michael Berkens says
And what should the Wall Street Journal (WSJ.com) that interview Rolf and published the story rename itself?
cmac says
i don’t see how they will ever recoup 10 mil. unless your business ends with the word global, i see little reason to buy one. looking at the namejet auctions, the domains would be better if global were first, not last.
Rich says
Michael,thank you for the post.
What i don’t get is this: Even if the gTLDs take off when will the .global (in this case) recover that money because they already see that this names are not as hot as they predicted ,yet they still auction this extensions among them selfs and spend millions just to get the TLD…
With 10,000 names sold in an average per extension it does not make any sense to go further unless I’m missing something?
Michael Berkens says
Rich
I would say the new gTLD registries in general are taking a very long term approach.
The vast majority of them didn’t go into the business thinking they were going to get a quick repayment of their investment and they are looking 5, 10 and 20 years down the line.
So lets say an extension get 50K registrations at $20 wholesale (although we know the wholesale are some are much more) its $1M a year in revenue, plus premium domain sales.
Of course their is a cost to running the registry, but besides fixed costs, the backend providers payment and ICANN payment ($25K min) which are pretty much dependent on the number of registrations the rest of the costs like staff, marketing etc are quite variable
Jeff Schneider says
Hello MHB,
They would have improved their ROI on the 10 mill by registering .COMBrand URLs ,of a different diruptive lettering combination.
Gratefully, Jeff Schneider (Contact Group) (Metal Tiger)
Jeff Schneider says
Hello MHB,
One or even two 3 minute ads will not erase years of ads to the contrary. We see the admen are busy making money telling people to climb aboard a train leading no where fast.
Gratefully, Jeff Schneider (Contact Group) (Metal Tiger)
Grim says
When Fortune 500 companies say “Bye Dot Com” I’ll start to take articles like this seriously. Which means, of course, that I’ll never have to worry about taking articles like this seriously.
Rich says
Yes MichAel, that is IF they have 50,000 registrations.
Look at .glass(which i invest) it has 2,775 names sold and it has been open to the public for about 3 months,and there are plenty like .glass etc.
What kinda business is that where you invest $10 mil and wait 10 years to break even…I don’t know but from the investor prospective it’s to risky.
DomainInvestor says
what great exposure to the domain investing industry! Too bad this wasn’t included on the front page of the journal though.
Michael Berkens says
Donuts did spent $10M for .glass they spent $60M to register for 307 strings and i’m sure has a good chunk of that back already
Jeff Schneider says
Hello Domaininvestor,
You are right they turned a metal tiger moment into a pussy cat affair. Admen are persuasive but there are limits?
Gratefully, Jeff Schneider (Contact Group) (Metal Tiger)
Jeff Schneider says
Hello Michael,
Being new and ignorant, I am trying to connect with you via Linked-In and am being blocked. Can you please help me navigate this succesfully?
All due respect , Jeff Schneider (Contact Group) (Metal Tiger)