Shares of Web.com are sinking in trading today, following on With Google’s announcement yesterday of its Google Domains registrar.

As of publication, Shares of Web.com are trading down $7.35 or over 21% at $27.25

Shares of Web.com closed yesterday at $34.60.

Web.com has a 52 week high of $37.72 and a low of $22.72

Shares today have traded as low as $26.32

Shares of Endurance International Group Holdings, Inc. (EIGI) are down almost 14%, down $2.22 at $13.66.

Share of other publicly traded registrars are not being effected.

Shares of Tucows (TCX) are down fractionally and Shares of Demand Media, Inc (DMD) continue its several week rose to $4.78.