“The Public Interest Registry – the not-for-profit operator of the .org domain, launches General Availability for its three new Internationalized Domain Names (IDNs) which translate to “organization” or “institution” in non-Latin-based scripts – one in Devanagari (.संगठन), one in Cyrillic (.орг), and one in simplified Chinese (.机构).

“The launch of these international domain names allows us to continue expanding upon our ongoing mission of making the Internet a global, accessible place for organizations worldwide,” said Brian Cute, CEO of Public Interest Registry. “Now more than ever, organizations will have the opportunity to heighten communication with native users of Devanagari, Cyrillic and Chinese scripts, all while advancing their missions and causes.”

“By allowing organizations to brand their website addresses in localised scripts, the Public Interest Registry – is providing opportunities for organizations to better communicate their mission, activities and accomplishments to audiences who speak and write in these widely used scripts. These new domains further demonstrate, the registry says, Public Interest Registry’s commitment to helping organization maximize their audience reach on a global scale.”

Currently, there are approximately:

143.5 million people in Russia using Russian Cyrillic as the official alphabet for their national language

497 million people speaking Hindi as a first language and 120 million as a second language

1.4 billion people speaking and writing in some form of Chinese