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TheDomains.com

After Spending $5 Million For its Brand, JD.com $1.9 Billion IPO Hits Wall Street This Week

May 19, 2014 by Michael Berkens

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JD.com is going public this week as it IPO hits Wall Street.

It was just a year ago in March 2013 that we told you, China’s” leading direct B2C e-commerce company”, Jingdong , who was operating as 360buy.com, purchased re-branded as JD.com.

In February we found out the company may have paid as much as $5 Million for JD.com.

The company is trying to sell $1.9 Billion dollars worth of stock in the IPO, making the $5 Million spent on its brand a pretty good investment.

According to the Wall Street Journal the stock offering is  quite different than most as after the IPO, JD.com’s chairman and chief executive, Richard Liu, will control 83.7% of the voting rights after the offering while owning a 21% economic stake, thanks to special shares that carry 20 votes each”

We will let you know how this prices out and what it opens at when it begins trading

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Filed Under: Domains, Internet News

About Michael Berkens

Michael Berkens, Esq. is the founder and Editor-in-Chief of TheDomains.com. Michael is also the co-founder of Worldwide Media Inc. which sold around 70K domain to Godaddy.com in December 2015 and now owns around 8K domain names . Michael was also one of the 5 Judges selected for the the Verisign 30th Anniversary .Com contest.

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