Famous Four Media, one of the largest applicants for new gTLD’s announced today they have signed its 100th ICANN accredited registrar.

Famous Four Media believes that these 100 registrars provide the largest distribution channel currently held by any new gTLD Registry operator, covering some 90% of all currently registered domains.

Registrars are the only way through which end-users of domain names can purchase the domains.

Andy Churley, CMO of Famous Four Media explains, “We have a laser-sharp focus on making it as simple as possible for registrars to work with us. Moreover, registrars are not passive third parties – signing an agreement with us means that they have already committed considerable resources integrating with Famous Four Media’s registries, and we are all intent on making the process for the end-registrant as easy as possible. To this end, we endeavor to provide our Registrars with top-flight, turnkey marketing resources to enable them to go out and find the right homes for our domain names.”

Famous Four Media basically has over 450 of the 1000 ICANN accredited registrars, since each agreement with a registrar can cover multiple sub-brands, not to mention the tens of thousands of domain name resellers around the world.

Famour Four is in the process of launching its first new gTLD’s .BID, .TRADE, .WEBCAM.