Paul Vigna reported on The Wall StreetJournal that Blockchain has acquired a five year lease for the domain name Bitcoin.com.

 as of today, essentially that’s Blockchain. The online wallet company acquired a five-year lease to this rather fancy piece of digital real estate for an undisclosed amount.

The first thing you can’t help but notice on the new site is the word “Bitcoin” in large letters right at the top. The company’s name is only at the bottom in very small type. It’s all part of the company’s plan to become a comprehensive bitcoin-services company, akin to the kind of product Bloomberg offers to Wall Street traders. The new site will be used as an “acquisition funnel into existing Blockchain products,” said Dan Held, Blockchain’s product director.

Blockchain has made a couple of acquisitions recently, and the with the new site, it can now put them all in one place. It acquired the pricing app ZeroBlock in December, and later acquired the data analytics site RTBTC in March. The new site puts the company’s services in one place: the wallet business, the pricing/analytics business, and blockchain-display page that shows a record of transactions in real time.

Blockchain’s wallet business has been expanding rapidly. It crossed the 1.5 million mark earlier this week, after hitting the 1 million mark at the beginning of 2014. At the start of 2013, it had 100,000 wallets.

“Ever since the November 2013 run-up [in the price of bitcoin], we’ve experienced a higher growth rate than what we had before,” Mr. Held said.

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