According to a press release this morning by .CLUB, “like the United States Land Rush of 1889 that changed the landscape of America and the lives of million of people, a new land grab is ensuing all over the Internet as new domain extensions come to market and .CLUB Domains, LLC announces its Land Rush Period starting tomorrow, April 1, 2014.

“Its Land Rush signals the 30-day priority period when website domains with the .CLUB extension can be applied for, and the Company has posted more than 12,000 suggested names at www.landrush.club.

Early sales of premium .CLUB names have shown high demand, with such premium names as makeup.club and beauty.club purchased by MaryKay Cosmetics.

Other sales include Havana.club, shaving.club and  English.club with English.club landing a price of $17,500.

.CLUB’s Land Rush follows an impressive Trademark Sunrise Period, where nearly 500 brands applied for their “Trademark.club” names from a broad range of vertical industries across the globe, including Audi.club, Chanel.club, NewYorkYankees.club, Harley.club, Lego.club, ManUnited.club, Diners.club and many more from high-profile sports teams, auto manufacturers, major consumer and luxury brands, private clubs and others.

“The start of our Land Rush marks a great opportunity for domain investors, entrepreneurs and amateur investors to stake their claim on a great .CLUB domain name,” said Colin Campbell, CEO of .CLUB Domains.

“History has shown the value of a great domain name, and now is the time to get in on the ground floor of the .CLUB launch.”

Lucas Webster, who is launching www.Shaving.club, the “Netflix” of luxury razors, added, “As the owner of a subscription-based membership business, I could not think of a better domain name than one with .CLUB.  The name Shaving.club immediately and memorably expresses the nature of my business.”

One of the first 100 new top level domain names to enter the Internet root zone, the .CLUB extension has consistently ranked among the Top 10 or most popular new extensions to be applied for during registrar pre-registration periods over the past several months, making it the first top level domain to come to market that has mainstream global appeal.

.CLUB is a Platinum Sponsor of the 2014 DomainFest conference March 31-April 2, 2014 in Hollywood, California and will be hosting its Land Rush Kickoff Party at the Lowes Hotel.

Its Land Rush period ends May 1, 2014.

At the end of the Land Rush period names with multiple applicants will be sent to an auction for the name managed by SEDO.

A list of featured Land Rush registrars can be found at www.landrush.club.