The Baltimore Business Journal has just covered John Ferber and his new venture  Bidtellect which is what the company known as DomainHoldings, Inc. is changing its name to.

According to the article which quotes John:

“”Bidtellect is an online platform through which advertisers bid in real-time for native ad spots. ”

“The company was founded in 2010 as a domain name brokerage called Domain Holdings Group Inc. ”

“The company recently adopted its new moniker, Bidtellect, to reflect is expanding online advertising niche.

“We’re gunning for about 100 percent year-over-year growth in 2014, and the big growth driver is the technology platform,” Ferber said.

“The domain name side of the business does well and is reliable. But Ferber sees the company’s big opportunity for growth in native advertising, which is when ads blend in with their surroundings. Newspaper ads designed to look like articles and sponsored content blog posts embedded with regular news stories are examples of native advertising.”

“It’s a fast-growing sector of online advertising and Ferber plans to take full advantage. ”

Bidtellect has raised $5 million to date and Ferber expects to launch a Series B round in the near future.

“The company posted $10 million in revenue last year and is borderline profitable, Ferber said.”

I chatted with John today who told me that DomainHolding’s brokerage division which saw over $20 Million dollars in domain sales in 2013, will continue unchanged.