Top Level Design, LLC, the applicant for the new top level domain .wiki, has selected NameJet, to operate the sunrise and landrush auctions and help with future premium auctions.

Sunrise is expected to begin in March, 2014.

The .wiki TLD will make wikis more valuable through greater visibility and ease of use. Most Internet users are familiar with the concept of wikis, thanks to Wikipedia.org’s status as one of the most highly trafficked websites in the world. “There is something unique and magical about wiki’s revolutionary publishing style that will continue to bring like-minded people together to create amazing and ever growing resources,” said Raymond King, CEO, Top Level Design LLC.

The .wiki TLD is targeting four major demographic markets: enterprise wikis, enthusiast wikis, developer wikis and individual wikis.

Enterprise wikis are best suited to organizations and corporations.

The most innovative and organized companies already bring their staff together via wiki.

Enthusiast wikis provide a platform to organize information based on shared common interests. The .wiki TLD will empower a revolution for fandom, hobbyists, and academics. Wikipedia is the largest example of an enthusiast wiki, but Top Level Design hopes to foster a boom in specialty wikis.

Developer wikis are the natural place to host development and open source projects. It is visible and accessible, and it creates an intuitive space for any groups that develop through collaboration. Most developers are already connected and working with their colleagues via wiki, and so the new namespace will become a natural home base for them.

An individual wiki focuses closely on a person or family, with a .wiki domain name dedicated to an individual, one can participate in the creation process and invite others to do the same. The result will likely be quite different but complementary to a well-written Wikipedia biography.