According to a press release out this morning the .Vegas Registry is expecting to launch in the Summer of 2014 and expects 900,000 registrations.
According to the PR .Vegas will have a 60 day Sunrise period then right to Go Live with no Landrush or other priority period in between.
Jim Trevino, CEO, of Dot Vegas, Inc is quoted as saying:
“We are doing everything we can to ensure that those with trademarked brands, along with local Las Vegas companies and individuals, have the first opportunity to register.
We particularly encourage locals to secure their .Vegas domains before the registry opens for general availability,”
“As the Internet grows, a .Vegas TLD gives businesses and individuals a leg up in the increasingly competitive online world through association with the powerful Las Vegas brand,”
“One of the industry’s largest registrars estimates the number of .Vegas domain names may easily exceed 900,000.”
In partnership with the city, Dot Vegas, Inc. applied to ICANN for exclusive management and operational rights to the .Vegas top-level domain. As a revenue partner with Dot Vegas, Inc., the city will receive in perpetuity a percentage of the fees generated by the registration and renewal of .Vegas domain names.
“This is another exciting milestone for Las Vegas,” said Las Vegas Mayor Carolyn G. Goodman. “Las Vegas is easily one of the world’s most recognized brands, and now, through this highly strategic and exclusive opportunity, our city will further expand its presence on the Internet,” continued Goodman. “From a marketing perspective, this enhances our city’s already iconic and powerful brand. As Las Vegas strives to become a center of technology, a .Vegas top-level domain name gives us a true and significantly enlarged worldwide online presence.”
ICANN recently expanded the top-level domains available on the Internet beyond the most recognized .com and .org. The city of Las Vegas joins others such as Miami, Boston and New York City as top-level domains, although .Vegas is considered a “generic” top-level domain, rather than a geographic domain. This means that those applying for a .Vegas extension do not have to be physically located in or have a defined nexus with the city of Las Vegas.
900,000 ?
Obviously they have not learned from the past.
That’s what it is, a press release.
easily exceed 900,000 registrations… yeah right. i guess it doesnt sound as dumb as saying 1,000,000 registrations.. oh well, nothing wrong with shooting for the stars and being satisfied reaching the treetops.
and in the meantime its fun watching domainers cry foul and be bitter.
If the “over/under” is 900,000 domains, I’d bet on the “under”.
“900,000 registrations in its first year”
Sure, whatever.
Times like this make me wonder if this is a publicity stunt or people are crazy.
Both….Konstantinos!
Statements like that (Along with the now Defunct DOT COM quotes…the Corpse ja ja ) only makes them look like desperate “Snake oil” salesmen, the harder they sell “the Tulipmania TLD” The more people become wary…
Sooner or later they will fight against each other……
forgot:
And the BIG winner is LasVegas.com
Just in one phrase 4 times is “Las vegas” the correct name of the city as know by the general public is mentioned…DUH!
“This is another exciting milestone for Las Vegas,” said Las Vegas Mayor Carolyn G. Goodman. “Las Vegas is easily one of the world’s most recognized brands, and now, through this highly strategic and exclusive opportunity, our city will further expand its presence on the Internet,” continued Goodman. ”From a marketing perspective, this enhances our city’s already iconic and powerful brand. As Las Vegas strives…”
Las vegas Population: 600 k
Projected registrations: 900 k
i can see 900,000 regs…with all new gtlds combined maybe.
900.000 can be possible, if price for each will be 0.99$ 🙂
900k isnt happening, but I’m very interested in seeing the numbers for the geo gtlds (Vegas, NYC, etc). Especially after a couple years of regs/drops/renewals.
Some of these new gTLD applicants are so delusional with their “projections”.
I think this one takes cake though. Their projection, in year 1, is higher than the city population of Las Vegas.
City Population – 596,424
Urban Population – 1,314,356
With that small population base how are they planning on getting 900,000 regs in the first year?
Many of these extensions are losing credibility with the absurd things they are saying.
A few other new gTLD highlights –
.XYZ – We hope to reach 1 million .xyz registrations in the first year and 5 million registrations in the first three years.
.CLUB – 1 Million Registrations by Year 1, 5 Million by Year 5
Brad
Brad
Vegas also gets 40 million visitors a year.
http://www.lvcva.com/includes/content/images/media/docs/ES-YTD-2013.pdf
quote:
Las vegas Population: 600 k
Projected registrations: 900 k
Even if they give them away for free, targets will be hard to meet 🙂
“Vegas also gets 40 million visitors a year.”
What is that supposed to mean for domain registrations exactly?
There are a limited amount of people and companies who operate in the travel and entertainment fields. That number is nowhere close to 900,000, and even then most already own .COM domains. The projection makes absolutely no sense.
Brad
I believe the Geo gTLDs like dotVegas have the potential to do the best, but I see dotVegas maxing out no higher than 75-100,000 in their first year.
I agree with David Costello completely, although I am a bit more conservative on my year 1 projections.
(Congrats on your recent nuptuals in vegas and all the success with B’s career – she’s exceptionally talented)
@Michael there is a large factual gap and you might want to make an editorial change to the post – I looked about four times at the .VEGAS press release and I don’t notice that they say anything about year 1 – which I think is attracting a lot of the anonymous/non-anon TLD hater comments.
I have heard .VEGAS speak at conferences where they conservatively project in the 50k range for year one, which is far more conservative. The press release that clearly identifies that a large registrar said the TLD could reach 900k registrations (I read that as lifetime) – to convert that into the registry claiming 900k in year 1 makes the registry sound quite high (in more ways than one) when they really are not.
Jothan
Will take another look at it and adjust accordingly
Thanks as always
SO Jothan
The actual quote is “One of the industry’s largest registrars estimates the number of .Vegas domain names may easily exceed 900,000. With this much interest, it’s a smart move to register your brand early to enhance your digital presence as well as to prevent anyone else from securing your company name with a .Vegas address.”
So it doesn’t say first year or 5 years or 20 years.
I will remove the wording that says its in the 1st year but the quote taken in total would indicate they expect the registrations sooner than later
Hi MIke-
I spoke with the folks at .VEGAS in the span and they really like you there and expressed gratitude over the editorial update.
@ Domo,
“the Tulipmania TLD”
And the Media Buzz just keeps on building. In the silent background both non-disclosure and recorded .COM sales just keep on building momentum. How can anyone with economic marketing sense not see through this Tulipmania TLD dog and pony show? Anyone swallowing the media Kool-Aid must think that the smart money is buying this Tulipmania TLD hoax. Or is it the other way around?? Meanwhile the .COM Assets historically unprecedented Valution Climb continues to build momentum.
(Why Register a .COM?) is nothing more than a Bucket Shop Promotion.
Gratefully, Jeff Schneider (Contact Group) (Metal Tiger)
Thank you, Jothan!
I see potential value with the Geo gTLds, namely because so much search will be voice-generated and “local” (by 2015)
bikes.nyc
sushi.beach.miami
shows.vegas
clubs.london
music.pubs.dublin
singles.clubs.(will it be losangeles or the already existing .LA (Laos, but re-positioned as Los Angeles)
900,000 registrations — why I rarely pay attention to the assumptions in business plans. 100 K would be a great accomplishment.
What are these???? 🙂
sushi.beach.miami
music.pubs.dublin
they’re called gTLD subdomains if you wanna get technical… used all the time within .com
might be used more frequently “if” (read: when) gTLD get more popular and used more…
In a perfect world.
And when some dumb schlub throws up his lame PPC ads on shows.vegas, I’ll still go to LasVegas.com for the definitive website for — wait for it– Las Vegas entertainment, rooms, shows, travel, business.
@ontheinterweb
I know what they are…
But they are ugly as hell!
@bnalponstog
sure… and when i check my email i go to E-Mail.com, i accept nothing less. when i want to read about dirt bikes i go to dirtbike.com, because apparently its THE place for “dirtbike resources and information.” check it out if you dont believe me. i would never visit dirt.bike because i’ve already pledged my allegiance to .com and only .com
its my way of protesting and Strategic Marketing Analysts would agree… its pretty ridiculous son.
@Konstantinos
I agree — they’re ugly. But many people eat sausage, even after seeing how it’s made.
I’m just trying to find any potential value in these gTlds, besides Big Brands using them to showcase their products:
Drones.Delivery.Amazon
Quantum. Computers.Google
Wearables. Watch.Apple
And maybe that could be Search via Voice, as opposed to type-in, touch, or tap-in
In your car, — which has telematics/embedded Web ready — or while walking, you call out data sets/queries in sequence, on your SmartPhone, and get voice-activated personalized/location-aware results.
For now, I’m happy with my .com. .me, .org, and hacks in other extensions.