GigaOm did a very lengthy piece earlier today on Go Daddy and on the maturation process the company has embarked upon to become more of a technology company. Blake Irving certainly has shaken things up with a lot of the focus being on small business.

The company has made acquisitions like Locu and will be heavily marketing its new “Get Found”  product. GigaOm wrote,

The product, which starts at $4.99 per month, uses machine learning algorithms to pull company information from store websites, menus and other documents. It then ensures that companies have accurate profiles on sites such as Yelp, TripAdvisor, Google, and other business databases and review sites.

The article also mentions what the Super Bowl commercial is hoping to acheive, again its all about small business.

Which brings us back to the bodybuilders. This year’s Super Bowl ad isn’t just a cheap attempt to lure people to the GoDaddy website by hinting at scantily clad women, including spokesperson Danica Patrick. The premise is that a tanning salon is offering a great deal, which the city’s muscleheads discovered online. They’re storming the business trying to get in on the savings.

I was: sitting in a trailer with GoDaddy CEO Blake Irving, talking about his mission to remake GoDaddy from the ground up and to empower the world’s 600 million (by his estimate) small businesses with a new class of web services. “What we’re trying to do,” Irving said, “it’s a noble cause.”

Go Daddy is also looking to add more tools for web designers, the article touches upon the fact they are not the biggest fans of Go Daddy, and Irving knows that.

Read the whole article on GigaOm