Before Launching Its New Home For Tech, Wall Street Journal Quietly Acquires WSJD.com

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We often call out companies for a acquiring bang on domain name before launching a new product or service, so we have to give some Kudos to Dow Jones & Company, Inc. the publishers of the Wall Street Journal for buying the domain name WSJD.com before launching WSJD on January 1, which it described as follows:

“Happy New Year! Today we are launching a new home for the Journal’s technology coverage. It’s called WSJD—the D is for Digital—and we hope you will take a look and quickly become a regular visitor. WSJD will break and cover the most important technology news, as well as showcase our enterprise and investigative journalism. We are also proud to announce that WSJD is explicitly designed to be different and easily consumed regardless of device or screen size. Below are my top picks from the site’s first day of coverage.””

Dow Jones also rolled out the Twitter Hashtag #WSJD yesterday to go with the service.

The domain name WSJD.com was listed (actually is still listed) on Aftermarket.com with a make offer.

The domain name was acquired by the The Treadstone Group, which is the buying arm of brand protection company CSC in October 2013.

The domain is now owned by Dow Jones Company.

 

About Michael Berkens

Michael Berkens, Esq. is the founder and Editor-in-Chief of TheDomains.com. Michael is also the co-founder of Worldwide Media Inc. which sold around 70K domain to Godaddy.com in December 2015 and now owns around 8K domain names . Michael was also one of the 5 Judges selected for the the Verisign 30th Anniversary .Com contest.

Comments

  2. Louise says

    Wow! Did you see what happened to AllThingsD.com? Redirects to WSJD.com. In a parallel story which DomainNameWire picked up, AllThingsD founders Kara Swisher and Walt Mossberg launch AllThingsD successor on a ReCode.net

    As far as WSJD.com, kudos. Yet, only because everyone types in WSJ.com to begin with. As mentioned in comments in theDomains article about AIOWireless continuing to brand on AIOWireless.com instead of its newly acquired AIO.com, the keyword may be more memorable than the acronym . . . But in the case of WSJ, the acronym is famous . . .

    This is two stories in one: the rebranding of AllThingsD to WSJD.com

    and

    the launch of a new tech blog on a dot net.

    What do you think of the design of http://recode.net

    You can grab the corner of the browser, and it resizes beautifully. It is responsive. The logo is sharp. The graphics are so sharp, it is so attractive a site, it gets the Louise award for fantastic design. Amazing!

    Therefore, I think the branding on Recode.net will be successful.