The newest of the new gTLDs, ‘شبكة.’ (translates to .web in English) announced today that they have selected Pool.com for its Sunrise and Land Rush auction

More recently Pool.com’s auction platform has helped support .sx (the country code of St. Maarten) and CoInternet’s re-launch of .co, which, according to Mr. Schreier, allows businesses and individuals to brand themselves online with memorable domain names even shorter than .com.

“As the world’s first borderless Arabic new Top-Level Domain we intend to provide Arabic speaking Internet users with even more alternatives,” Ms. Omer said. She added that ARI Registry Services, a leading provider of Registry services within the new Top-Level Domain program, is providing total technical support for ‘شبكة.’. “The pair – ARI Registry Services and Pool.com – helps make us a winning team,” she said.

As part of the deal, Pool.com will provide the platform and technology to conduct the auctions. It will also provide advice and counsel to manage the process for maximum market effect.

Under terms of the deal, Pool.com will offer services in support of the registry’s premium names strategy, promote the mandatory “Sunrise” (for trademark holders) period and the “Landrush” that begins open registration. It will all be done on a web services platform that reflects the look and feel of ‘شبكة.’ (http://www.dotshabaka.com/)

Additionally, this comprehensive auction platform gives accredited registrars full access to auction information to help manage the experience end-to-end for their customers. The result, said Mr. Schreier, will be a stronger sales channel for ‘شبكة.’.