Care.com Inc., is planning to go public, in 2014 according to WSJ.com.
According to the WSJ.com store, Care.com is an online service for hiring nannies and other at-home caregivers, and hired Morgan Stanley
to lead the IPO, which is expected to raise around $100 million next year.
Care.com operates a marketplace for baby sitters, dog walkers, housecleaners and other household caregivers. It has more than 8.8 million members, many who pay a monthly, quarterly or annual subscription to solicit service providers on the site
“Since its founding in 2007, the company has raised more than $100 million from investors, including Institutional Venture Partners, Matrix Partners, Trinity Ventures and New Enterprise Associates.”
CARE Systems Corporation was the 1st registrant of Care.com according to DomainTools.com
Along the way the domain was transferred to a Mark Cambridge of Solon Ohio and his company, Cambridge Integrated Services Group.
The domain name was in the name of CareZen, Inc of Waltham, MA in 2007 and now is simply owned by Care.com.
The company was covered when it acquired care.com in 2007 by Boston.com:
On July 20, 2006, Sheila Marcelo and Nick Beim flew from Boston to Chicago to visit a company called Sittercity started by Genevieve Thiers who borrowed $120 from her dad to register the domain Sittercity.com.
Three months after the trip, Marcelo started a website, Care.com, to compete directly with Sittercity.
All an all another interesting story on a business built out on a great domain name and soon to be a public company.
This is the perfect answer to Ms. Deborah L. Jacobs’ title, After The Gold Rush: Domain Names Have Lost Their Glitter, in Forbes, because it shows the leverage a great domain can give a company in a competitive field. SitterCity.com and Sitters.com are fine domain names, but Care.com suits the vision of the founder for, not just baby sitters, but elderly in-home care, and pet sitters. In 2007, SitterCity and Sitters owned the market, but – as this secret IPO of Care.com demos – the category-killer one word, four-letter, brandable Care.com comes out ahead. Great find, @ MIke!
Good for her, every respect for the lady. wanted to close the deal on local tradesmen in 2007 with the same model in mind & lost out. I wish the IPO well.