Dot Latin LLC  who is the registry for the new gTLD .Uno has selected Sedo, to conduct sunrise and landrush auctions, define a premium list of the extension’s most valuable assets and provide brokerage and additional auctions for its premium domains.

Godaddy.com is already accepting pre-registrations for .Uno domain names starting  at $39.99 a year

Dot Latin established .UNO to provide a domain extension that will globally connect and unite Hispanic and Latino communities, businesses, individuals and consumers. .UNO is designed for companies and marketers that want to provide information, products, and services directly to the Spanish-speaking marketplace.

“Latinos need a single domain extension they can rely upon to more easily find information online, and .UNO is the one that will help marketers and companies reach Hispanic consumer more directly,” said Shaul Jolles, CEO of Dot Latin LLC. “As we bring .UNO to market, we looked for a partner that is experienced in the domain business and has a strong presence in Spanish speaking markets around the globe. Sedo uniquely fit those qualifications and was a natural partner to help us reach the largest audience of Hispanic consumers that will be excited to have their own place online.”

Dot Latin will begin the sunrise phase for .UNO on December 15, 2013.