Donuts, Inc. selected Sedo, to  manage contention resolution for competing trademarked domains, and will also assist in auctioning premium names that will be reserved from general registration.

Donuts will commence Sunrise periods in November 2013 and they will continue through the middle of 2014. Sunrise provides an opportunity for trademark holders to secure their names before domains are opened for public availability. In instances where there are multiple claims for the same mark, Sedo will assist in resolving conflicts between applicants.

These sunrise auctions are expected to commence in February 2014.

The company will also manage auctions for premium-priced domains that Donuts reserves from general registration.

“Donuts may be a young company, but it’s comprised of domain industry veterans that clearly have a strong vision for where they can lead the Internet under the new gTLD program,” said Tobias Flaitz, CEO at Sedo. “This is truly a historic time for the Internet and we’re honored to be on-board with Donuts, which is one of the companies paving the way.”

Donuts is the largest new gTLD applicant and is great news for Sedo which had some bad news last week when Godaddy announced they were terminating their relationship with them in March 2014.