TheDirectory.com, Inc. (PINKSHEETS: SEEK), today announced plans to launch a national media/advertising campaign on cable and satellite television outlets as well as digital properties and radio stations broadcasting to over 100 million viewers and listeners around the world in support of its flagship Local business directory TheDirectory.com

Right on top of the DomainSherpa.com live panel from the TRAFFIC conference its an interesting announcement, as the panel at TRAFFIC spent a lot of time chatting about the value of domain name starting with the word “The”.

Obviously as we have branded our blog around a “The” domain, as TheDomains.com we still think that a lot of domains are more brandable and memorable with the word “the” in front of the domain than just the word.com without the “THE”

Here is the rest of the press release:

TheDirectory.com Founder and Chief Executive Officer Scott Gallagher commented, “I’m very excited to notify our stockholders that our plan to ‘Build’ TheDirectory.com into a national brand will effectively begin during the first quarter of 2014.

Our plan is to launch a multi-channel branding campaign that begins in Q1 and runs consistently throughout the year over various media channels including cable and satellite television, radio and of course major digital channels such as Google, Yahoo, Facebook and others.

The timing of the campaign could not be better for us as we position the Company for additional revenue and channel partner growth heading into the ad tech conference in November.” Gallagher continued, “We already connect local businesses with over 200,000 online and mobile users daily, some 75 million annually. As we begin the branding of www.TheDirectory.com and the revamp of the city guide network we fully expect that number as well as our revenue and profit levels to grow exponentially.”

About TheDirectory.com, Inc.

TheDirectory.com network includes over 2,000 locally targeted Internet domains and websites that generate over 6 million unique users a month.

The Company owns and operates vertical directories such www.PodiatristProfiles.com, www.Chiropractor.net, www.Therapists.net, www.Dietitians.net, and others.

The Company also owns and operates one of the world’s largest city guide networks under the www.HelloNetwork.com brand. For more information see the company’s financial statements and related filings on www.OTCMarkets.com or www.SEC.Gov.