The .Co registry just published a pretty impressive picture of a billboard in Time Square right above the NASDAQ sign for Up.co
“There’s nothing we love more than to see one of our .CO-ers succeed in a massive way. Well, except for one thing. It’s even more exciting when their massive success will help hundreds of thousands of people around the world to succeed in a massive way too!”
“Today we are so proud to see that our good friends at UP Global (UP.CO) will be given the honor of ringing the closing bell for NASDAQ. And that between 3-4 pm today, Eastern time, UP Global will light up the streets of Times Square with this awesome billboard.”
“UP.CO is being show-cased smack dab in the middle of the world’s stage — the Big Apple — and the message is hard to miss: it’s all about startups!
“This is all part of a bigger story UP Global is taking part in. Their appearance at NASDAQ comes on the heels of the President of the United States announcing the State Department’s groundbreaking partnership with UP Global to bring UP Global entrepreneurship programs to 1000 cities by 2016, and to support 500,000 entrepreneurs and their startups around the world.
“Congratulations to our friends at UP Global!
“Today you are lighting up Times Square.
“Tomorrow, with all your passion, energy and commitment — we have no doubt you will light up the world!””
well, clearly people will stop using alternate TLD’s once there are 1,000+ in existence.. i mean it just seems obvious, right guys?
*…slips on some nearby red shoes*
*theres no place like home*
*theres no place like home*
*theres no place like home*
Most people who see that billboard probably just assume the “M” in .COM burnt out.
Brad
Obviously photoshopped. Not denying the billboard exists, but the photo has been altered.
They might want to let Google know they’ve ‘sadly’ chosen the wrong extension:
https://www.google.com/#q=up.co
Did you mean: up.com
the .com Mantra impossible to beat.
Brad, you beat me to it.
“Hey, Bertha, lookit that sign. The ‘m’ done broke.”
> Most people who see that billboard probably just assume the “M” in .COM burnt out.
While some other ones won’t even think it’s a domain at all. Looks quite like any other random string, e.g. GO.GO or DO.ME.
pb beat me to it… it does not look much like a domain/url to most people for sure
Very bad ad. I agree, does not look like a web URL. At least put “www.” in front of it. Also, the focus is on where the arrow is pointing to…a big green dot. What are people supposed to take away from this ad? I would love to do a man on the street and ask random people two questions…just two, about that ad. Its not so much .co I’m bashing..its the ad itself. Horrible.
It’d be very interesting to show the ad to say a 1000 random citizens, and then ask them what the ad is about. I think that an extremely high number of them would be clueless. Big green, circle, Up.co below, an arrow pointing to the big green circle? How many do you think, would think the ad is related to a green initiative?? I agree with the comments that maybe a http://www.up.co would have helped, but still. It looks like a typo of .com It would be very interesting to see the traffic reports of domain UP.com (Owned by Union Pacific)…
dont think about it too hard guys. everyone here already knows a large portion of the people seeing this will have a hard time figuring out its a web address.
how large of portion? worth polling 1,000 people? i dont know but the point is it would be significantly higher than if it just said UP.com or even UP.net
buttttttttttttt…. it has begun. the process of awareness actually begun years ago with .TV and the odd occasional .biz or .info maybe – and recently a little .ME here and a .CO sprinkled there…
at what point do most people collectively go – ah HA! they’re web addresses. hey i can do this – its easy – just has a dot in the middle of it and no space.
saying people wont figure THAT out eventually is wishful thinking. its incredibly simple. predicting how long it will take is a shot right now though, before the 1,000+ TLD’s are out.. but the trend isnt gonna reverse.
websites with good memorable domains in .COM probably arnt going to evacuate in large numbers… but with this amount of choice and opportunity nobody is going to “just stick to trusting .COM” because they’re scared of looking like amateurs. neither scenario is likely and are way too extreme ways of putting it.
i’d like to know if ontheinterweb is even a domainer..
why, is this blog restricted to domainers?
im actually a plant from all the registries put together. we thought this would be the best use of time putting some guy on a blog to comment about gTLD’s as a whole.
WTF are you talking about?
Where do you see this blog restricted to domainers?
We get over 1.5 Million views a year and they are not all domainers
WAKE UP
I just woke up and I think OTIW said that just for the sake of argument. Though I did suspect all along that he is a counter agent.
Google appears to also detect the now infamous * “burnt out light ”
if you search for: up dot co
Google suggests: Did you mean: up dot com
They might want to let Google know they’ve chosen the wrong extension “it happens”.
the ‘dot com’ Mantra impossible to beat.
* but not as famous as the foot in mouth”AM radio prediction”
Pink Kool-Aid anybody?
Mike, interweb was responding to cmac.
Up.tv would have been just as bad. Its not so much the extension in this case (although .com would have been recognized as a website without question), the focus is on a green dot…its just a horrible.ad.
@Michael Berkens
i was responding to cmac, the post above me, asking “i wanna know if ontheinterweb is even a domainer.”
sorry, i know i should use “@” or something when im talking to a certain person.. i just get lazy sometimes.
i followed this blog for a year before i even commented once.. its the only “domain blog” i comment on so far really. i like your independent thinking and the fact that i’ve seen you in the whois before i even knew a tiny portion of what you do.
its all good though. its just that some of the people that comment on the threads you post are notoriously hostile to anyone who isnt a domainer. (maybe hostile is the wrong word, suspicious as hell tho)
im a domainer.. lets clear that up. not a successful one but i havnt lost money yet since 2006.
who cares about that shit though… the new domainers are the ones running registries and new TLD’s. there is room for old and new..
why isnt there?
i was just curious if his perspective and opinions are from being a domainer or the views of an observer/user/whatever. i was never trying to insinuate that this blog is only for domainers or that only domainers are allowed to comment…