In a post on Clickz.com, Jennifer Wolfe is founder and president of Wolfe Domain, a gTLD digital brand strategy advisory firm providing comprehensive guidance to global brands, interactive agencies, domain registrars, and legal counsel representatives on establishing a holistic gTLD name-anchored brand strategy for the next generation of the Internet, chats about how Brands might use their new gTLD’s to engage with their customers.

While recognizing the most of these Brand application are unlikely to abandon their .com to the new gTLD, there are creative ways that Brands can use the new gTLD to advertise, market and engage with their customers.

Its an interesting read and you can read the entire article here