FairwindsPartners.com which is a brand consultancy firm and also represented many Brand new gTLD applications, rolled out today a site  to “let consumers know what to expect” from the launch of the new gTLD’s

“Beyondthedot.com is designed to help prepare Internet users for the new web addresses coming at them – because it’s likely to be surprising and confusing”

The site says:

“LOOKING TO LEARN MORE ABOUT NEW GTLDS?

YOU’RE IN THE RIGHT PLACE

Fairwinds Partners  has had a pretty interesting ride through the New gTLD program.

For quite a long time they were solidly against the new gTLD program citing cost to brand holder to register defensive domain names,  and of course as the main supporter of CADNA which sounded the alarm years ago of how much the new gTLD’s will cost brand holders,  (here also)  wound up getting solidly behind it and actually put in a lot of .Brand applications on behalf of clients.

Fairwinds Supports the further study on potential collisions and actually asked the INTA to get involved on the issue, however opined in its Domainnamestrategy.com blog today, using Facebook data the the new gTLD .home will do very well with 19-26 year old’s.

Of course for those that follow ICANN and the collision study know that .Home is one of the two biggest potential new gTLD’s problem new gTLD as pointed out by the collision report authors.