TechCrunch.com covered yet another startup that just got some angel funding and is built around a .TV domain name.

IRIS.TV which was founded by the folks behind Jukebox TV is coming to market with $1.7 million in seed funding from angels in the media and finance world, including folks like Bob Jacobs, who was Bill Cosby’s long-time agent and is considered the “godfather of television syndication”; Nick Rau, co-founder of Vizu (which recently sold to Nielsen); former Viacom exec Jimmy Barge; and entertainment attorney Jor Law.

IRIS.TV gives video publishers the tools to make streaming video more personalized which keep viewers watching for longer.

 

“The technology is mostly designed to string together short-form videos that create more of a lean-back experience for casual viewers. Rather than having to search for the next video to watch once the current one is over, consumers are offered something they will (hopefully) find relevant and enjoyable.”

TechCrunch.com also reported this week on Twitch.tv raising another $20 Million.