Two weeks ago we told you that PCadvisor.co.uk opened up a poll on the new gTLD program
Today total votes received broke the 2,500 mark and the results are pretty interesting.
With 2,506 votes cast 25% of all voters said they planned to buy a new gTLD domain name although only 3% said they were on any sort of pre-registration list.
42% of the voters said they were not interested.
29% of the voter said they have never heard of new gTLD’s.
Considering the fact that there are no new gTLD available to be purchased at the moment coupled with the fact that the new registries have started marketing or advertising yet, I think 25% of voters saying they will buy a new gTLD domain name, is a pretty good sign for the new gTLD registries.
Obviously at some point after the program rolls out and domains become available to be registered and massive marketing and ad dollars start flowing, the number of people who have no heard of new gTLD will shrink dramatically from the 42% with a percentage of those people going into the will buy column, meaning that number should go to 30% or higher.
What’s you take on the poll results so far?
If you haven’t voted in the poll you can do so here
It is not about using these domains – it is all about selling them.
I look at it this way – say you buy a 3GB smartphone plan – but only use 2GB – well that makes att, Verizon T-Mobile and the rest no different than the new non.com registries – they do not care – they just sell you stuff you really did not need 🙂
I would have liked a survey where they asked the (25%) participants to list their top 3 or at least 1 gtld they had in mind.
Also, don’t you think now is the time to start “massive marketing and ad dollars” if you believe in a product you will be selling?
Good thing Gators had a by week; they need to figure things out.
Gators had a rough off season and seems like they got a weak year ahead
Need a QB to start
Hummm…
25% of 2,500 = 625 people “planned to buy a new gTLD domain name”.
Maybe 1900 New gTLDs.
Therefore each new gTLD will get an average of 0.3 of a domain name sale from those surveyed.
With interest building, say by 300%,
then that will grow to one domain name sale per gTLD
;o)
Sorry, I couldn’t resist!
Ian, even that is fuzzy math… “you’ve read my mind”
My team -The University of Colorado Powder Puff Pastel Blue Puffalos got an unexpected week off because of the floods up the road in Boulder – so they are still undefeated 🙂
Did you see this?
It was on tv. Pretty impressive! 🙂
You have to remember that while people say they will buy something, a percentage always change their mind as time passes. For various reasons, you never have *everyone* who says they will buy, go through with their purchase when the time comes, so you have to take that into account.
On the other hand, some who say they aren’t interested now, may change their mind later and buy.
In other words, polls can give you a general idea of what people are thinking, but in many cases, they can be off by quite a bit, especially when it comes to what people are thinking of today, versus where their head, interests and priorities might be a month or more from now.
Louise,
I honestly think the commercial is terrible, confusing, to busy, to cluttered (end) and it will leave people’s head spinning with some many choices… in addition 15 seconds? I know that is standard for a teaser but…
there is no clear message.
they never said DOT this or DOT that
yet at the end 1 and 1 DOT COM…old faithful!
but what do I know?
@ Domo, as a public relations piece for domains in general, I thought the commercial is good! It is simple, fast, colorful, displays the, “www,” in front of the domain name – so you can’t mistake it isn’t a url, and just in generally promotes domains for various purposes: company, online store, car repair, restaurant, or web address and email. The last part – I agree – was too fast to understand it is the new gtlds, but it is a good ad for domains in general.
it’s geared towards the general public….
www it’s so “Stone age”…
700 “head spinning” choices
500 youtube views
the last 2 words are DOT COM
I rest my case ;
@ Domo “the last 2 words are DOT COM”
There you have it! It is a commercial for dot com.
How can you not be pleased?
Thanx for making my point.
BTW, you’re not Domenclature – I get the names confused! 😉
I see your point now, and agree 100%
It can only help the domain market in general, DOT COM perhaps being the # 1 beneficiary.
Cheers.
Please don’t confuse me.
What do you think about this as an approach?
Mark
It might be worth looking at the 25% who say they planned to buy in the context of the readership of pcadvisor.co.uk. From their own website:
“PC Advisor delivers tightly focused, award-winning editorial to a coveted audience of affluent, well educated, technology enthusiasts who use our content for expert purchasing guidance. They wield considerable influence in both home and professional circles.
Household income: 44% earn over £50,000/year
Average age: 36
74% Male
ABC1: 72%”
Clearly the new gTLDs have some way to go to breach the awareness of the broader population. I expect we’ll see a lot more MSM campaigns in the months to come.