1&1 Internet Ltd, become the latest registrar to start accepting “pre-orders” or expressions of interest in new gTLDs.

In a press release 1 & 1 says:

“The new wave of domains will see scores of attractive new endings to be launched such as .london, .restaurant, .rugby, .shop and .web. 1&1’s portal offers the chance to express interest in registering such domains, and provides a range of informative advice and news on the subject. ”

“Over the next 3 years, the creation of more than 1000 new gTLD domains will mean a revolution in the way we identify websites. ”

“As well as using a country specific domain, such as .co.uk, websites will also leverage addresses relevant by theme – such as subject area, geographical location, website type, business sector etc. The launch will mean a less crowded Internet, as there will be a far greater range of options for an Internet address. ”

“For business owners, the result will be great new potential for capturing traffic and developing their digital branding. For many new gTLDs, there will be significant interest from all around the world. Therefore, to ensure best chances of success, 1&1 recommends business owners and individuals should make a free pre-order of domains early.”

“1&1’s new pre-order portal, www.1and1.co.uk/ntld-check, is a useful way for website owners to browse the new domain endings and make a risk-free pre-order for their relevant domain name choice. ”

“With its portal, 1&1 offers the ability to express an interest in purchasing the domains early in the process. ”

“Whilst a pre-order does not guarantee that a domain will be purchased, it is a highly useful step in scoping options, and laying foundations within the imminent new landscape of web addresses.”

“The website is also a valuable source of domain news, expert advice articles and practical tips for those planning their domain portfolio. ”

“An important topic for business owners to consider is their success on popular search engines such as Google. In recent months, search engines have begun to detail how their algorithms will be adapted so that new gTLDs will index as highly as regular domain endings. ”

“The largest have indicated that if a new domain is reflective of a website’s content, it will indeed become a key ingredient in their delivering of the most relevant search results for consumers. This development means that new gTLDs are already becoming attractive to brand and trademark owners online. ”

1 & 1  “currently holds 12 million customer contracts worldwide and manages over 11 million domain names.”