Trading Point of Financial Instruments Ltd of London, has acquired the two-letter domain name XM.COM as the short name for XEMarkets for an undisclosed amount.
This marks the two letter .com to have sold in the past month as IG.com traded hand to another UK based financial services company. Although the terms of that deal were no announced the buyer said it was the second highest amount ever spent on a two letter .com next to Facebook acquisition of FB.com at $8.5 Million.
XM.COM is the short name of XEMarkets, the leading brand of Trading Point that reflects one of the company’s core values: global thinking without boundaries across a wide spectrum of cultures, driven by a unified set of business standards.
“Serving clients from over 170 countries worldwide, and we envisage that XM.COM is a brand name that will as easily become a household name as the online trading products that it features. With the acquisition of the XM.COM domain, Trading Point will definitely reinforce its brand value on a global scale”.
The first company ever to purchase a two-letter .com domain was American Airlines in 1997, followed by Hennes & Mauritz HM.com and Deutsche Bank DB.com one year later.
By 1998 all two-letter domains were registered, therefore it was only possible to purchase them from their previous owners.
This in itself makes XM.COM one of the world’s most valuable 676 two-letter domain names, along with those acquired by Facebook, Financial Times, Goldman Sachs, Morgan Stanley, Merrill Lynch, and General Electrics, to only name a few.
Trading Point of Financial Instruments Ltd operates online services for trading on forex, precious metals, equity.”
In The US the letters XM are most commonly associated with XM Radio which was purchased by Sirius.
It appears the domain name XM.com was just acquired by the seller of the domain name, Azim SARI of Istanbul.
It also appears the acquisition of XM.com occurred in late April although just announced yesterday.
Domo Sapiens says
XM.COM is the short name ….that reflects one of the company’s core values: global thinking without boundaries across a wide spectrum of cultures, driven by a unified set of business standards.
“Serving clients from over 170 countries worldwide, and we envisage that XM.COM is a brand name that will as easily become a household name…With the acquisition of the XM.COM domain, Trading Point will definitely reinforce its brand value on a global scale”.
Amen.
Amen.