Straat Withdraws Application For .Book In Favor Of Deal With Another Applicant

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NU DOTCO LLC, a wholly owned subsidiary of STRAAT Investments, has withdrawn its application for the  new gTLD .Book which had a prioritization number of 357.

The withdrawal is not yet reflected on ICANN’s site.

.Book is one of 13 new gTLD applications filed by STRAAT, which is affiliated with .CO Internet.

According to Jose Rasco, Managing Director of NU DOTCO, the organization is still very interested in acquiring the .Book TLD, but instead of pursuing the application directly, is working on a strategic partnership with another strong applicant.

The terms of the deal are confidential.

Currently there are 7 remaining applications for the .Book gTLD including Google, Amazon, Top Level Domain Holdings Limited, Famous Four, and Donuts.

Global Domain Registry Pty Ltd recently withdrew its application for .Book however according to Mr. Rasco that withdrawal has nothing to do with Straat’s withdrawal.

About Michael Berkens

Michael Berkens, Esq. is the founder and Editor-in-Chief of TheDomains.com. Michael is also the co-founder of Worldwide Media Inc. which sold around 70K domain to Godaddy.com in December 2015 and now owns around 8K domain names . Michael was also one of the 5 Judges selected for the the Verisign 30th Anniversary .Com contest.

Comments

  1. Rich says

    I bet Straat is partnering with Amazon.

    Straat proved to know the registry business and Amazon has the money.

    Together the could take on to Google.If that’s the plan,it could work.

  2. Owen Frager says

    I don’t get it. Type the title of any book into Google and the top results organic is the book you want
    But if the goal of dotBOOK is to allow authors to bypass publishers and distribution expenses then perhaps MorganLintonDomainInvesting.book could be found and downloaded directly.

    Google favors Amazon because of their tension with Apple. Apple media lives in walled garden and doesn’t come up in Google search results. That’s right Apple has made a hundred billion downloads without any referrals from Google!

    Yet any song you search for especially on YouTube has a link to buy at Amazon. Most of these songs are pirated copies, and not only does the artist receive no royalty unless purchased, Google sells a video preroll ad on the back of content they don’t own. If you google the top most requested 25 wedding songs you will see millions of plays alot of which is the wedding dj playing from Google as his source. How about 25 million plays for just one of a hundred postings of the song on YouTube. Put that against current artists who are lucky to sell a half million copies.

    I think YouTube should go with a subscription plan with various price points depending on bandwidth for hosting and plays for visitors. Say you get 100 plays per month and any sponsored content is free.

    Domains are not the answer to the problem of generating revenue and profits.